Elon Musk announces new Tesla factory in Germany

• Musk said the plant would build batteries, powertrains and cars, starting with the planned Model Y, a small SUV.
• The company hopes to have the plant running in 2021, according to multiple reports.

Why it matters: Tesla will "compete with some of the world’s biggest auto makers on their home turf," the WSJ notes.

• "The move takes the great electric car race to Volkswagen's backyard," CNN writes, noting VW's heavy investments in EVs.

What they're saying: “It’s strategic to lure German automotive talent to Tesla, and it’s a statement that Elon wants to one-up auto companies from that region," Gene Munster of the VC firm Loup Ventures tells Bloomberg.

Go deeper:

• Tesla's global aspirations are dividing the markets
• Tesla is beta testing its Autopilot software using real customers