May 29, 2019

Celebrity video startup Cameo finalizing $300 million valuation

Cameo, a Chicago-based startup that lets fans pay for personalized videos from celebrities, is finalizing a Series B investment at around a $300 million valuation, Axios has learned from multiple sources.

Why it matters: It does sound a bit silly to base a company on video shout-outs from Brett Favre ($500), Flavor Flav ($175), and Disco Cowboy ($2) — but the VC bet is said to be a combination of high growth (the deal was competitive) and a belief that Cameo management has a strong handle on the talent side of the ledger as opposed to just consumer behavior.

Details: Kleiner Perkins is leading, with other new investors said to include Spark Capital.

  • Cameo previously raised $18 million from Chicago Ventures, Bedrock and Lightspeed Venture Partners.
  • Kleiner Perkins and Spark declined comment, while Cameo's CEO didn't reply.

Bonus: Gilbert Gottfried singing Baby Shark to a 1 year-old.

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