Feb 12, 2019

Smartphone ownership is rising around the world

Here's a quick look at smartphone ownership in selected countries, according to Pew:

  • Advanced economies: South Korea (95%), Israel (88%), U.S. (81%), France (75%), Japan (66%), Canada (66%), Russia (59%).
  • Emerging economies: South Africa (60%), Brazil (60%), Mexico (52%), Tunisia (45%), Nigeria (39%), India (24%).
  • The age gap: In Indonesia, 66% of 18-35 year olds own cell phones, compared to just 13% of those 50+. The gap is also huge in developed countries like Poland (93% vs. 35%). In the U.S. it's 95% vs. 67%.

The trend: Across the emerging economies, smartphone ownership has jumped from 18% to 47% over the past five years, while mobile phone ownership has virtually held steady at 80%.

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