SoftBank CEO won't speak at "Davos in the Desert"

• Masa's decision comes after more than a week of SoftBank "monitoring" the situation, while most other big business leaders pulled out much earlier over the murder of Jamal Khashoggi.
• SoftBank COO Marcelo Claure and the CEO of British chipmaker Arm, owned by SoftBank, also both bailed yesterday.

But, but, but: Still no official statement nor confirmation from SoftBank, and that same WSJ story cites an event spokesman as saying that Masa "may still attend the Future Investment Initiative on the sidelines." Plus, Vision Fund's Saleh Romeih did speak on stage today as part of a panel discussion.

The bottom line: Masa and SoftBank have developed a reputation for being bold. In this case, they've been timid.

Go deeper:

• How the anti-Saudi movement snowballed
• The unraveling of Saudi Arabia's "Davos in the Desert"
• The companies who have backed away from Saudi business over Khashoggi