Sep 17, 2018

Report: Coca-Cola eyes jumping into marijuana market

A worker at a cannabis greenhouse.

Photo: Uriel Sinai/Getty Images

The Coca-Cola Co. is in talks with Aurora Cannabis to develop a beverage infused with CBD, a non-psychoactive component of marijuana, BNN Bloomberg reports.

Why it matters: As Coca-Cola's soda sales decline, this could be a move to further diversify beyond its traditional base of sugary beverages. While beer-makers have been betting on the marijuana industry, Coca-Cola's interest indicates that CBD could soon break into the mainstream. In a statement to Bloomberg, Coca-Cola confirmed it is "closely watching" CBD as an ingredient in wellness beverages.

Go deeper