Peloton acquires music distributor Neurotic Media
Spinning startup Peloton, a business that lets users work out at home with a cycling bike via live streamed classes, acquired Neurotic Music Wednesday, per TechCrunch.
Why it matters: Streaming workouts, meet streaming music. Peloton, which has also diversified into the treadmill business, depends on music to drive its workout sessions. Neurotic is a veteran middleman between music publishers and brands.
- Founder of Neurotic Media Shachar Oren will become a VP at Peloton.
- Neurotic Media offices will remain in its headquarters in Atlanta.
- Financial terms of the deal were not disclosed.