Feb 14, 2018

Kids clothing startup Primary nabs $20 million

Primary, a New York kids clothing startup led by a pair of former Diapers.com execs, has raised nearly $20 million in new venture capital funding, according to an SEC filing.

The pitch: Primary's sales pitch to parents is that it offers essential basic styles, in bright colors, and without the hassles of logos and slogans that are often banned by schools.

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