Jan 19, 2018

Vaping industry adopts old tobacco industry marketing strategies

A man smokes an electronic vaping machine.

A man smokes an electronic vaping machine. Photo: TOLGA AKMEN / AFP / Getty Images

Vape shops in the U.S. are adopting old tobacco industry marketing methods to keep customers engaged, by making rewards programs and offering store credit, according to a report from The Outline.

Why it matters: The strategies used by Marlboro and Camel, which included giving "Marlboro Miles" or "Camel Cash" for buying cigarettes that consumers could use to win prizes, were rebuked in the nineties for targeting specific demographics. Vaping companies have had to get creative in how they market as to not "be seen as inappropriate and manipulative."

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