Apr 11, 2017

It's no surprise Facebook reportedly created a "teens team"

Matt Rourke / AP File Photo

In mid-2016, in the midst of its panic over Snapchat's threat, Facebook created a 100-person "teens team" tasked with making its apps more appealing to young users, The Information reported on Tuesday.

Why it matters: This is far from surprising. Facebook has long been plagued by the sense that teenagers are abandoning it, or declining to adopt it in the first place. Much of that began when adults started to join in masses, causing younger users to feel put off.

Different yet the same: While Snapchat is now the hip social app teens are using to share photos, Facebook used to have that role. In its earliest years, it was the cool social network for college-bound teens, as they could only sign up with a college email or via an invite from a friend. There were no parents, only their peers. And like Snapchat (and in particular the app's "Stories" feature), it was a place to document their social lives via posts and photos. Alas, a growing concern over the permanency of social media haunting them later, coupled with new trends like smartphones and silly photos, has allowed Snapchat to attract today's teenagers.

Go deeper