Why it matters: Facebook has been touting its Pages to small and medium businesses for a while, regularly adding new features like video tools and location-based content, it hopes will make Facebook even more useful than a website. And since businesses were already posting job listings on their pages, the added feature is a natural next step.
How it works: Businesses with a Page can post available jobs free of charge and without limits. When a user applies for a job, the application is pre-populated with their Facebook data (although they can manually edit it), and then sent to the employer via Facebook's Messenger. The company hopes the employer and candidate will then chat via Messenger to communication. Starting on Wednesday, the feature will be available in the U.S. and Canada.
