Google Chrome pushes for user protection with "Not secure" label

It's a subtle, but consequential change:

• During normal web browsing, Google currently displays a "Not secure" warning in the next to a site's URL if it forgoes HTTPS encryption and a user enters data. Now the browser will label all sites without HTTPS encryption this way.
• More sites have started to encrypt traffic as Google has gradually started warning users about which sites are less secure.

Google reports that nearly 70% of Android and Windows traffic is now encrypted and nearly 80% of Chrome OS and Mac traffic. When Google started its project nudging websites to use HTTPS, only around 40% of Windows and 50% of Mac traffic were protected.