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Facebook CEO Mark Zuckerberg takes on a relevant challenge each year. For instance, in 2010 he learned Mandarin after China banned FB from its lucrative market. For 2017, Zuckerberg plans to travel to 30 states in the next 12 months.

Why now? To better understand how technology is shifting Americans and the world around them. Zuckerberg said technological innovations have "created many benefits, but for a lot of people it has also made life more challenging."

Between the lines: In 2016, a year Zuckerberg describes as a "tumultuous," the social network faced accusations of political bias, inflating marketing metrics, and facilitating the spread of fake news. All three put the spotlight on the Facebook's shortcomings and a global populist movement fueled in part by people taking advantage of Zuckerberg's platform.

Quick take: The proposed trips also stoke speculation Zuckerberg might be plotting a run for political office. Last year it was revealed that he'd pushed his board to let him serve in government without losing control of the company.

Go deeper

Oversight Board calls for more Facebook transparency

Illustration: Aïda Amer/Axios

The Facebook Oversight Board on Tuesday called on the social media giant to "commit to transparency" in the wake of a Wall Street Journal report last week that millions of high-profile users get special treatment by content moderators.

Why it matters: Although initially funded by Facebook, the Oversight Board operates independently as a kind of Supreme Court for the platform. The company has agreed to obey its rulings on specific content disputes, but the board's broader policy advice is strictly on a "recommendation" basis.

Sep 21, 2021 - Technology

Scoop: More boycotts coming for Facebook

Illustration: Sarah Grillo/Axios

Leaders of the Stop Hate For Profit social media boycott group are discussing whether to organize another campaign against Facebook in light of an explosive investigative series from the Wall Street Journal, Common Sense CEO Jim Steyer tells Axios.

The intrigue: Sources tell Axios that another group, separate from the Stop Hate For Profit organization, is expected to launch its own ad boycott campaign this week.

Sep 22, 2021 - Technology

Facebook says Apple’s ad changes are hurting its business

Illustration: Rebecca Zisser/Axios

Facebook said Wednesday that changes to Apple’s new privacy terms will continue to cause headwinds for its ads business in the third quarter.

Why it matters: Facebook doesn’t typically provide these types of updates outside of earnings calls. The update signals to investors that the company is seeing numbers in the current quarter that reinforce previous warnings about impact from Apple’s changes.