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Tracey Zhen. Photo: Suzanne Kreiter/The Boston Globe via Getty Images

Zipcar, the world's largest car-sharing network, is preparing for the day that consumers don't have to walk to find their shared rental car, but instead it comes to find them.

The big picture: Zipcar is the original auto-industry disruptor, giving customers on-demand access to vehicles as a viable alternative to car ownership. But the 19-year-old company faces competition from new mobility services including peer-to-peer car-sharing networks like Turo — and even driverless taxis some day.

But it has 3 advantages the newcomers lack, Zipcar president Tracey Zhen tells me:

  1. Years of experience with fleet management. Zipcar knows how to match supply and demand, and can quickly reposition cars where they're needed.
  2. Strong customer loyalty through its subscription-based model. Rivals need to find, acquire and keep new customers.
  3. Trusted partnerships with city leaders. Transportation is a local issue, so collaboration is important.

Why it matters: All that experience will be important in an AV world, she says. The vehicle use cases won't change, even if there's no one behind the wheel.

Go deeper

European Super League faces collapse after English soccer teams quit

Fans of Chelsea Football Club protest the European Super League outside Stamford Bridge soccer stadium in London, England. Photo: Rob Pinney/Getty Images

The European Super League announced in a statement Tuesday night it's "proposing a new competition" and considering the next steps after all six English soccer clubs pulled out of the breakaway tournament.

Why it matters: The announcement that 12 of the richest clubs in England, Spain and Italy would start a new league was met with backlash from fans, soccer stars and politicians. The British government had threatened to pass legislation to stop it from going ahead.

Corporate America finds downside to politics

Illustration: Annelise Capossela/Axios

Corporate America is finding it can get messy when it steps into politics.

Why it matters: Urged on by shareholders, employees and its own company creeds, Big Business is taking increasing stands on controversial political issues during recent months — and now it's beginning to see the fallout.

Church groups say they can help the government more at border

A mural inside of Casa del Refugiado in El Paso, Texas. Photo: Stef Kight/Axios

Despite the separation between church and state, the federal government depends upon religious shelters to help it cope with migration at the U.S.-Mexico border.

Why it matters: The network supports the U.S. in times of crisis, but now some shelter leaders are complaining about expelling families to Mexico when they have capacity — and feel a higher calling — to accommodate them.