Wake up to Mike Allen’s AM, the 10 stories driving your day

Stories

YouTube taking tougher stance on hateful content

Youtube Rego Korosi via Flickr CC

YouTube is changing to its advertiser policy to take a tougher stance on hateful content, the company said in a blog post.

Why it matters: This is the first update to YouTube's acceptability policies since March, when the brand came under fire for hosting terrorist videos, promoting a boycott from advertisers. YouTube says in the post that after thousands of conversations, advertisers resumed their campaigns, leading creator revenue to "return to a better and more stable state."

The new guidelines: YouTube will crack down harder on: Hateful content, that promotes discrimination or humiliates an individual or group of people based on race, ethnicity, religion, etc.; Inappropriate use of family entertainment characters, that depicts characters engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes; and Incendiary and demeaning content, like video content that uses gratuitously disrespectful language that shames or insults an individual or group.

More stories loading.