Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Photo Illustration: Thiago Prudêncio/SOPA Images/LightRocket via Getty Images

YouTube will stop accepting ads for its masthead ad unit from certain verticals, including alcohol sales, gambling, prescription drugs, and election and political ads, Axios has learned.

Why it matters: YouTube's masthead, a highly visible rectangle across the top of the homepage, is often the platform's most expensive and sought-after ad unit.

Details: Beginning Monday, ads that feature any gambling-related content offline or online, including sports betting and casino games, will be banned.

  • The ban will also apply to ads that promote the sale of alcohol, as well as branding ads for alcoholic beverages that don't explicitly reference sales.
  • Ads that are endorsing a candidate for office will be banned. Ads that are political in nature, like issue ads, will be reviewed on a case-by-case basis.

Be smart: Masthead takeovers are enticing opportunities for advertisers looking to make a splash ahead of an important marketing event, but they are more frequently scrutinized than regular banner ads because they are so visible.

  • Last year, YouTube said it would discontinue full-day masthead reservations and replace them with more targeted ads that are bought on a per-impression basis, making it harder for any one advertiser to own YouTube's homepage.
  • Other top publishers have received criticism for hosting political ads on their homepage, including the Washington Post.

What they're saying: "We believe this update will build on changes we made last year to the masthead reservation process and will lead to a better experience for users," a Google spokesperson told Axios.

The big picture: Google has been modifying its ad policies for years as it's sought to minimize confusion, misinformation and manipulation, especially surrounding sensitive events.

Go deeper

Dems defend Biden over Afghan withdrawal

A screengrab from a new ad by two pro-Biden entities, VoteVets and Unite the Country.

Deep-pocketed Democratic groups are defending President Biden's Afghanistan withdrawal with a nationwide six-figure ad campaign, Axios has learned.

Why it matters: While the president hasn't wavered from his decision to remove all U.S. troops, the new TV ads indicate even some of his allies see it as a potential vulnerability amid universal Republican criticism and heavy media scrutiny.

"Big Lie" hits California recall election

Illustration: Aïda Amer/Axios

The "Big Lie," a falsehood peddled by Donald Trump that the 2020 election was "stolen," is now being peddled by conservative figures amid other down-ballot elections, most notably, the California recall election.

Why it matters: Now that the precedent has been set, some conservatives will likely use unfounded allegations of election fraud as a basis for undermining all potential election outcomes they don't agree with.

The Exvangelicals

Illustration: Aïda Amer/Axios

Even as evangelicals maintain their position as the most popular religion in the U.S., a movement of self-described "exvangelicals" is breaking away, using social media to engage tens of thousands of former faithful.

The big picture: Donald Trump's presidency, as well as movements around LGBTQ rights, #MeToo and Black Lives Matter, drew more Americans into evangelical churches while also pushing some existing members away.

You’ve caught up. Now what?

Sign up for Mike Allen’s daily Axios AM and PM newsletters to get smarter, faster on the news that matters.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!