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Yelp ramps up fight against Google

A Yelp sign
Yelp has been one of Google's main antagonists. Photo: Smith Collection/Gado/Getty Images

Yelp is breathing new life into its antitrust fight against Google, filing a complaint in Europe with the EU's competition secretary and launching an ad-driven advocacy campaign targeting Google employees about how their design decisions pull business and traffic from smaller sites, like Yelp and TripAdvisor.

Why it matters: With an uptick in concerns about Big Tech, Yelp clearly sees blood in the water and wants to ramp up its longtime campaign against Google, which it thinks uses its search dominance to unfairly undermine Yelp (and other companies') services. A Google spokesperson declined to comment on the new push, which is largely an extension of existing efforts.