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Photo: Andy Cross/The Denver Post via Getty Images

The multi-state power company Xcel Energy says it will provide 100% of its electricity from carbon-free sources by 2050.

Why it matters: It appears to be the first large utility to set a fully emissions-free goal for its generation mix, and Xcel also announced an interim 2030 target of cutting its emissions by 80%.

  • The company, which serves customers in 8 western and midwestern states, says on its website that in 2017 it provided 40% of its power from zero-carbon sources — a mix of nuclear, wind and other renewables.

The big picture: The move is a stark — albeit long-term — sign of the transformation of the U.S. power mix as natural gas and renewables have been shoving aside coal.

  • However, via Bloomberg, the company is not pledging to end its use of fossil fuels. "The company would consider using systems designed to capture and trap carbon dioxide emissions from gas or coal plants," they report.

Where it stands: Utility Dive looks at the announcement in the context of what some other players in the utility space are doing. From their piece:

"While Xcel is the first large utility to commit to eliminating carbon pollution, a number of smaller, municipally-owned power providers have pledged to move to 100% renewables alongside local policy goals. And the CEO of Southern Co., another large utility, has said his company will be 'low to no carbon' by 2050."

Go deeper: Google's 24-7 carbon-free goal

Go deeper

Mike Allen, author of AM
57 seconds ago - Politics & Policy

GOP senator calls for senility test for aging leaders

Photo: "Axios on HBO"

Sen. Bill Cassidy (R-La.), a physician, told me during an "Axios on HBO" interview that he favors cognition tests for aging leaders of all three branches of government.

Why it matters: Wisdom comes with age. But science also shows that we lose something. And much of the world is now run by old people — including President Biden, 78.

Ina Fried, author of Login
11 mins ago - Technology

Intel CEO blames predecessors for manufacturing woes

Axios on HBO

When it comes to Intel's recent manufacturing problems, Intel CEO Pat Gelsinger places the blame squarely on his predecessors — many of whom he notes were not engineers deeply steeped in chip technology, as he is.

Why it matters: Gelsinger has announced a broad plan to reinvigorate Intel by doubling down on manufacturing. However, the strategy depends on the venerable semiconductor giant recovering from recent stumbles.

Marketing to Generation Alpha

Illustration: Rae Cook/Axios

Marketers are pouring money into figuring out the tastes and habits of Generation Alpha — kids born from 2010 through 2024— who are unprecedented in the extent they're growing up online.

Why it matters: They're weaned on TikTok, Amazon and in-app purchases. They're learning from their millennial parents to hold brands accountable for causes like social justice and sustainability. And no prior age cohort will be as large in size or marketing power.