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mic.com

Mic, the digital brand aimed at creating authentic content for millennials, has raised $6.5 from WPP, one of the world's largest advertising agencies, as a part of its latest Series C round funding.

The investment brings Mic's total Series C round to $28.4 million, including prior investments from Lightspeed Venture Partners, Time Warner Investments, kyu Collective and You & Mr. Jones. All together, it has raised over $60 million.

Why it matters: The additional dollars will likely go towards beefing up Mic's branded content offerings — sponsored ads that the site produces and distributes for some of WPP's largest clients. For WPP, this is another strategic investment in digital. The holding company has been investing in digital startups for years — from Refinery 29 to comScore to Vice — in an effort to drive digital dollars, which now account for nearly 40% of its total revenue.

Go deeper

Ben Geman, author of Generate
12 mins ago - Politics & Policy

Biden's carbon emissions-cutting pledge faces tough climb

Image from the Rhodium Group study "Pathways to Paris." Courtesy of the Rhodium Group.

The verdict is in: President Biden's U.S. emissions-cutting pledge isn't a fantasy, but the path to meeting it is very difficult and relies on forces outside of White House control.

Driving the news: The Rhodium Group just released an analysis of policy combinations that could close the gap between the current U.S. trajectory and Biden's vow under the Paris Agreement to cut emissions in half by 2030.

Felix Salmon, author of Capital
Updated 16 mins ago - Economy & Business

Johnson & Johnson pulls the trigger on Texas talc gambit

Illustration: Aïda Amer/Axios

It's official: Johnson & Johnson has invoked a Texas legal loophole in an attempt to protect the bulk of its corporate assets from claims that its baby powder caused ovarian cancer and mesothelioma.

Why it matters: It's the biggest and boldest invocation yet of the so-called Texas two-step defense. But it's still not clear whether it's going to work.

Poll: U.S. leadership approval rebounds from Trump low

A Gallup report published Tuesday found approval of United States leadership in 46 countries and territories hit 49% — up from 30% at the end of Donald Trump's presidency, and matching former President Obama's first year (2009).

Why it matters: Biden's efforts to reengage with the international community following the Trump administration appear to be improving the global approval ratings for U.S. leadership, though this poll does not take into account the withdrawal from Afghanistan in August.