mic.com

Mic, the digital brand aimed at creating authentic content for millennials, has raised $6.5 from WPP, one of the world's largest advertising agencies, as a part of its latest Series C round funding.

The investment brings Mic's total Series C round to $28.4 million, including prior investments from Lightspeed Venture Partners, Time Warner Investments, kyu Collective and You & Mr. Jones. All together, it has raised over $60 million.

Why it matters: The additional dollars will likely go towards beefing up Mic's branded content offerings — sponsored ads that the site produces and distributes for some of WPP's largest clients. For WPP, this is another strategic investment in digital. The holding company has been investing in digital startups for years — from Refinery 29 to comScore to Vice — in an effort to drive digital dollars, which now account for nearly 40% of its total revenue.

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41 mins ago - Podcasts

The fight over fracking

Fracking has become a flashpoint in the election's final week, particularly in Pennsylvania where both President Trump and Joe Biden made stops on Monday. But much of the political rhetoric has ignored that the industry has gone from boom to bust, beset by layoffs, bankruptcies and fire-sale mergers.

Axios Re:Cap digs into the state of fracking, and what it means for the future of American energy, with Bob McNally, president of Rapidan Energy Group.

Democrats sound alarm on mail-in votes

Photo: Mark Makela/Getty Images

Democrats are calling a last-minute audible on mail-in voting after last night's Supreme Court ruling on Wisconsin.

Driving the news: Wisconsin Democrats and the Democratic secretary of state of Michigan are urging voters to return absentee ballots to election clerks’ offices or drop boxes. They are warning that the USPS may not be able to deliver ballots by the Election Day deadline.

Nxivm cult leader Keith Raniere sentenced to life in prison

Carts full of court documents related to the U.S. v. Keith Raniere case arrive at the U.S. District Court for the Eastern District of New York in May 2019. Photo: Drew Angerer/Getty Images

Nxivm cult leader Keith Raniere, 60, was sentenced to 120 years in prison on Tuesday in federal court for sex trafficking among other crimes, the New York Times reports.

Catch up quick: Raniere was convicted last summer with sex trafficking, conspiracy, sexual exploitation of a child, racketeering, forced labor and possession of child pornography. His so-called self-improvement workshops, which disguised rampant sexual abuse, were popular among Hollywood and business circles.