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Adam Przezdziek / Flickr Creative Commons

Snapchat is secretive. According to Bloomberg, the company's CEO Evan Spiegel is so private that he communicates with his executives primarily via Snap messages, which vanish after they're read. Some other juicy bits from the big Bloomberg takeout:

  • In 2015, a Bloomberg reporter called to confirm what sources had said about an executive hire. Following the call, the executive's offer was quickly rescinded.
  • When employees asked about a leaked report that a new product — Snapchat glasses — was hitting the market, they received an email to stop the chatter: You may have seen reports about a product that we may or may not be working on, it read. Don't talk about it. Hours later the company publicly announced its new product: Snapchat spectacles.
  • After Bloomberg revealed specifics about Snap's offering size, the company "scolded" the IPO's underwriters, assuming they were behind the leaks. Snap execs threatened to cut some employees fees if confidential information continued to appear in the news without the company's blessing, reported Bloomberg.

What's next: Questions about Snap going public are swirling around. As of now, the only person who knows the full picture of the company's next steps is Spiegel. However, Axios's Dan Primack has some insight into a potential timeline for going public:

  • Snap is holding its analyst day early this week, and it's possible that a public S-1 will be filed next week. Then it's a minimum 15-day waiting period until the roadshow can kick off.
  • Given the expected size of Snap's offering ($4-$5 billion) and broad investor interest, nearly two weeks of marketing is expected. That would put the actual pricing during the first couple of days in March.
  • Snap has scheduled an all-hands employee Q&A for this Thursday, but it's being described more as a 2017 kick-off than being specifically about any IPO plans.

Go deeper

CDC to cut guidance on quarantine period for coronavirus exposure

A health care worker oversees cars as people arrive to get tested for coronavirus at a testing site in Arlington, Virginia, on Tuesday. Photo: Olivier Douliery/AFP via Getty Images

The CDC will soon shorten its guidance for quarantine periods following exposure to COVID-19, AP reported Tuesday and Axios can confirm.

Why it matters: Quarantine helps prevent the spread of the coronavirus, which can occur before a person knows they're sick or if they're infected without feeling any symptoms. The current recommended period to stay home if exposed to the virus is 14 days. The CDC plans to amend this to 10 days or seven with a negative test, an official told Axios.

  • The CDC did not immediately respond to a request for comment.
2 hours ago - Health

CDC panel: COVID vaccines should go to health workers, long-term care residents first

Hospital staff work in the COVID-19 intensive care unit in Houston. Photo: Go Nakamura via Getty

Health-care workers and nursing home residents should be at the front of the line to get coronavirus vaccines in the United States once they’re cleared and available for public use, an independent CDC panel recommended in a 13-1 emergency vote on Tuesday, per CNBC.

Why it matters: Recent developments in COVID-19 vaccines have accelerated the timeline for distribution as vaccines developed by Pfizer and Moderna undergo the federal approval process. States are preparing to begin distributing as soon as two weeks from now.

Obama: Broad slogans like "defund the police" lose people

Snapchat.

Former President Barack Obama told Peter Hamby on the Snapchat original political show "Good Luck America" that "snappy" slogans such as "defund the police" can alienate people, making the statements less effective than intended.

What he's saying: "You lost a big audience the minute you say it, which makes it a lot less likely that you're actually going to get the changes you want done," Obama told Hamby in an interview that will air Wednesday morning at 6 a.m. EST on Snapchat.