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Adam Przezdziek / Flickr Creative Commons

Snapchat is secretive. According to Bloomberg, the company's CEO Evan Spiegel is so private that he communicates with his executives primarily via Snap messages, which vanish after they're read. Some other juicy bits from the big Bloomberg takeout:

  • In 2015, a Bloomberg reporter called to confirm what sources had said about an executive hire. Following the call, the executive's offer was quickly rescinded.
  • When employees asked about a leaked report that a new product — Snapchat glasses — was hitting the market, they received an email to stop the chatter: You may have seen reports about a product that we may or may not be working on, it read. Don't talk about it. Hours later the company publicly announced its new product: Snapchat spectacles.
  • After Bloomberg revealed specifics about Snap's offering size, the company "scolded" the IPO's underwriters, assuming they were behind the leaks. Snap execs threatened to cut some employees fees if confidential information continued to appear in the news without the company's blessing, reported Bloomberg.

What's next: Questions about Snap going public are swirling around. As of now, the only person who knows the full picture of the company's next steps is Spiegel. However, Axios's Dan Primack has some insight into a potential timeline for going public:

  • Snap is holding its analyst day early this week, and it's possible that a public S-1 will be filed next week. Then it's a minimum 15-day waiting period until the roadshow can kick off.
  • Given the expected size of Snap's offering ($4-$5 billion) and broad investor interest, nearly two weeks of marketing is expected. That would put the actual pricing during the first couple of days in March.
  • Snap has scheduled an all-hands employee Q&A for this Thursday, but it's being described more as a 2017 kick-off than being specifically about any IPO plans.

Go deeper

Bryan Walsh, author of Future
6 mins ago - Technology

AI could end foreign-language subtitles

Illustration: Shoshana Gordon/Axios

AI companies are developing methods to translate and synthesize voices in ads, movies and TV.

Why it matters: The advances in voice synthesis could help fix bad movie dubbing — and they come as international content is becoming increasingly important to studios and streaming platforms as part of the globalization of entertainment.

Bryan Walsh, author of Future
Updated 9 hours ago - Technology

A dark view of the future of autonomous weapons

A still from the video "If Human: Kill ( )." Image: Future of Life Institute

A new short film warns of the coming risks posed by the development and proliferation of lethal autonomous weapons.

Why it matters: Drones with the ability to autonomously target and kill without the assistance of a human operator are reportedly already being used on battlefields, and time is running out to craft a global ban of what could be a destabilizing and terrifying new class of weapon.

Updated 10 hours ago - Politics & Policy

Omicron dashboard

Illustration: Shoshana Gordon/Axios

  1. Health: Coronavirus variant surveillance varies widely by state — Omicron cases confirmed in 5 U.S. states America probably won't lead the effort to understand Omicron.
  2. Vaccines: Omicron adds urgency to vaccinating world — Omicron fuels the case for COVID boosters — Moderna loses patent battles tied to COVID vaccine — Pfizer could have vaccine data for children under five by end of 2021, CEO says.
  3. Politics: Nevada to impose insurance surcharge on unvaccinated state workers — New Jersey GOP lawmakers defy statehouse COVID policy — Oklahoma sues Biden administration over Pentagon vaccine mandate — Omicron travel bans are sign of what's to come.
  4. World: WHO: Delta health measures help fight Omicron — COVID cases surge in South Africa in sign Omicron wave is coming — Germany approves new restrictions for unvaccinated people.
  5. Variant tracker: Where different strains are spreading.