Over the past few months several media companies have come out with new slogans, logos or names.

Why it matters:

  1. The context: An era when almost every media company failed to predict President Trump's election, there's more access to information than ever before and "fake news" runs rampant. Standing out and garnering trust is vital to a successful news company.
  2. Just like Obama changed the branding game when it comes to political campaigns, the media has realized the importance of a sharp, current, cohesive brand. The Outline was born based almost entirely on the ideas of innovation and branding.
  3. Younger media companies, while at an advantage when it comes to branding and flexibility, are hoping to be taken more seriously.
  4. Meanwhile, flagship media companies are realizing they can no longer rely solely on their reputation. They have to compete. The New York Times launched it's first ad campaign since 2010 this year and Washington Post added a new slogan, both seemingly addressing the political and media climate.

In February, The Washington Post added a new slogan — "Democracy Dies in Darkness"

The New York Times launched a 30-second ad called "The Truth" at the Academy Awards in February— their first ad since 2010.

On April 5, the Daily Beast announced that they were working on a new website design, along with it's new logo — from the red block with white lettering to neon lettering. They also remove "the" from their name.

On Wednesday, Huffington Post became HuffPost — cutting out the last name of Arianna Huffington (and "the"), one of the media company's founders.

And today, it was announced that BuzzFeed Editor-in-Chief Ben Smith told his staff yesterday about a new slogan for BuzzFeed News, "Reporting to You."

Go deeper

Trump commutes Roger Stone's sentence

Roger Stone arriving at his sentencing hearing on Feb. 20. Photo: Drew Angerer/Getty Images

President Trump on Friday evening commuted the sentence of his longtime associate Roger Stone, according to two senior administration officials. Stone in February was sentenced to 40 months in prison for crimes including obstruction, witness tampering and making false statements to Congress.

Why it matters: The controversial move brings an abrupt end to the possibility of Stone spending time behind bars. He had been scheduled to report to prison on July 14.

Updated 7 hours ago - Health

Which states have set single-day coronavirus records this week

Data: COVID Tracking Project and state health department data compiled by Axios; Map: Danielle Alberti and Naema Ahmed/Axios

13 states this week surpassed records set just last week for their highest number of coronavirus infections in a single day, according to the COVID Tracking Project and state health department data. 16 states in total reported new highs.

The big picture: The United States' alarming rise in coronavirus cases isn't just due to increased testing — particularly where the number of cases has grown fastest over the last month, Axios' Andrew Witherspoon and Caitlin Owens report.

Updated 8 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 6:30 p.m. ET: 12,389,660 — Total deaths: 557,279 — Total recoveries — 6,830,596Map.
  2. U.S.: Total confirmed cases as of 6:30 p.m. ET: 3,169,611 — Total deaths: 133,885 — Total recoveries: 983,185 — Total tested: 38,856,341Map.
  3. Public health: The reality of the coronavirus bites.
  4. Trade: Trump says he's no longer considering phase-two trade deal with China because the pandemic damaged the two countries' relationship.
  5. 🎧 Podcast: Rural America has its own coronavirus problem.