Stories

Why "Cyber Monday" no longer makes sense

Wilfredo Lee / AP

Inexplicably, Cyber Monday is still a thing. And bigger than ever.

Flashback: The invented holiday began in 2005 as a way to cater to online shoppers who used their work computers to order holiday presents.

Our thought bubble: That made some sense in the era where not everyone had a PC at home and many were on dial-up connections. The need for a separate shopping day in an era of ubiquitous smartphones and improved broadband access is far less clear.