In 2016, publishers and platforms invested in expensive virtual reality storytelling technology hoping to sell high-impact advertising against it. It wasn't easy.

It was too early: Media companies weren't wrong betting on VR, but the market wasn't quick enough to adopt it through headset purchases and app downloads.

It couldn't go viral: Most VR headsets, like the Google Cardboard, weren't tethered to a digital platform that could make VR stories easy to share, like or engage.

It was isolating: The technology was immersive, but had to be consumed at the individual level. The viewer couldn't engage with other consumers in real time.

It was expensive: A VR piece could cost an advertiser anywhere from up to $500,000 or more to produce and required an additional large-scale investment to promote and distribute the content on or through a publisher's network. With some high-end partnerships totaling $1,000,000+, and few having enough key performance metrics to back their effectiveness, many advertisers couldn't risk the investment.

What's next?

Several outlets, like The New York Times and Verizon Labs, debuted new augmented reality products at the 2017 Consumer Electronics Show in Las Vegas this week, hoping to find better luck monetizing a platform that the market embraced through apps like Pokemon Go and Super Mario Run in 2016.

Last week, Snapchat announced that it acquired an Israeli augmented reality start-up called Cimagine, to begin experimenting with AR technology on their platform.

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President Trump. Photo: Jim Watson/AFP via Getty Images

President Trump announced on Friday he will pursue an executive order requiring insurance companies to cover pre-existing conditions, something that is already law.

Why it matters: The Affordable Care Act already requires insurers to cover pre-existing conditions. The Trump administration is currently arguing in a case before the Supreme Court to strike down that very law — including its pre-existing condition protections.

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Illustration: Sarah Grillo/Axios

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  5. Public health: Surgeon general urges flu shots to prevent "double whammy" with coronavirus — Massachusetts pauses reopening after uptick in coronavirus cases.
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Trump says he's prepared to sign executive orders on coronavirus aid

President Trump. Photo: Jim watson/Getty Images

President Trump, speaking from a podium at his golf club in Bedminster, N.J., on Friday announced that he is prepared to issue executive orders suspending payroll taxes and extending enhanced unemployment benefits through the end of 2020, and halting student loan interest and payments indefinitely.

Why it matters: The impending orders come after talks between the White House and Democratic leadership collapsed Friday afternoon. But Trump said he remains committed to striking a deal with Congress on a broader stimulus package before signing the orders.