Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Denver news in your inbox
Catch up on the most important stories affecting your hometown with Axios Denver
Des Moines news in your inbox
Catch up on the most important stories affecting your hometown with Axios Des Moines
Minneapolis-St. Paul news in your inbox
Catch up on the most important stories affecting your hometown with Axios Twin Cities
Tampa Bay news in your inbox
Catch up on the most important stories affecting your hometown with Axios Tampa Bay
Charlotte news in your inbox
Catch up on the most important stories affecting your hometown with Axios Charlotte
Natalie Bruss. Photo: Fifth Wall Ventures
Natalie Bruss, former VP of digital strategy for Hollywood PR powerhouse ID, has joined real estate-focused VC firm Fifth Wall Ventures as a partner.
The twist: Bruss may at first appear to be an odd hire for Fifth Wall, but partner Brad Greiwe says she has the exact expertise that large real estate incumbents need as their industry evolves to focus more on experiences and services. Office space is no longer long-term leases for empty buildings—it's WeWork's hip month-to-month co-working model and The Wing's exclusive space for women (neither of which are Fifth Wall investments).