Dec 20, 2017

​Why an entertainment expert is a real estate VC's newest hire

Natalie Bruss. Photo: Fifth Wall Ventures

Natalie Bruss, former VP of digital strategy for Hollywood PR powerhouse ID, has joined real estate-focused VC firm Fifth Wall Ventures as a partner.

The twist: Bruss may at first appear to be an odd hire for Fifth Wall, but partner Brad Greiwe says she has the exact expertise that large real estate incumbents need as their industry evolves to focus more on experiences and services. Office space is no longer long-term leases for empty buildings—it's WeWork's hip month-to-month co-working model and The Wing's exclusive space for women (neither of which are Fifth Wall investments).

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Illustration: Annelise Capossela/Axios

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Axios
Updated 57 mins ago - Health

World coronavirus updates

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Axios Visuals

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Jacob Knutson
1 hour ago - Health

U.S. reports 1,485 coronavirus deaths in a single day

Healthcare workers handling coronavirus tests in Los Angeles on August 11. Photo: Mario Tama/Getty Images

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Why it matters: It's the highest single-day COVID-19 death toll since May 15, when the country reported 1,507 deaths. The U.S. has seen a total of 157,758 deaths from the virus.

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