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Expand chart
Data: Bully Pulpit Interactive; Table: Harry Stevens/Axios

When it comes to political ads on Facebook, President Trump is still outspending all of his Democratic rivals by millions of dollars. But he's avoiding many of the issues that they're focused on to instead spend heavily on immigration messaging.

Why it matters: Trump knows that in order to win again in 2020, he needs to target two populations: older, white voters and Hispanic voters and the way he targets Facebook advertising by topic reflects that approach.

Driving the news: From March 30 until July 6, President Trump has outspent his 2020 Democratic rivals combined roughly 3.45:1 on Facebook advertising around immigration issues, according to data from Bully Pulpit Interactive.

While many of Trump's Facebook ads focus on fear-mongering around immigration, others do the exact opposite, and try to actually lure minority voters.

  • One active ad campaign running on Donald J. Trump's Facebook page (paid for by the Trump Make America Great Again Committee) urges supporters to sign a petition to "terminate chain migration" because "Many of these chain migrants are not thoroughly vetted. This policy is a shameless Washington BETRAYAL of regular Americans whose safety is put at risk."
  • But another active campaign coming from the Donald J. Trump's Facebook page is currently running hundreds of ads on Facebook for "LATINOS FOR TRUMP." The ads urge voters to text "VAMOS" to a code number to get involved in the campaign. "¡APOYA AL PRESIDENTE TRUMP!" many ads read. 

Between the lines: Both advertising campaigns appear to mostly target older populations. Axios has previously reported that many of Trump's Facebook ads use nativist language and target seniors.

Be smart: For the Democrats, messaging is all about owning your policy priorities, or your attack plan.

  • Not listed are ads targeted to messaging around the debates. Debates, along with immigration, are often cited in ads, intended to boost fundraising efforts before, during and right after the events.

The big picture: Digital ad campaigns, especially on Facebook, are often used this early in the cycle to build lists and to raise small-dollar fundraising. Hyper-targeting a message to reach a specific audience is often the most effective way to solicit engagement.

Go deeper: Another Trump Facebook election

Go deeper

Biden to announce sanctions, other efforts to address crisis in Cuba amid protests

Photo: Sarah Silbiger/UPI/Bloomberg via Getty Images

President Biden will announce sanctions against one entity and two Cuban individuals this afternoon and provide details on his administration's efforts to improve internet connectivity in Cuba, a senior administration official said Friday.

Why it matters: After initially hoping to place the issue on the back burner, the White House has recently ramped up its focus on Cuba amid protests on the island and in the United States, congressional backlash and political pressure from the South Florida Cuban community.

  • The president is also expected to make announcements on remittances and plans for U.S. embassy augmentation, the official said.
  • The official noted that the administration is in talks with private sector providers about the possibility of providing wireless LTE communications to the Cuban people.
  • "Given the protest of July 11, it is important for U.S. diplomats to engage directly with the Cuban people and if we can do that in a way that ensures the safety of U.S. personnel, that is something that we will undertake," he said, noting that the president would announce more details later this afternoon.

The details: The president will meet today with Senate Foreign Relations Chairman Sen. Bob Menendez (D-N.J.), a Cuban-American, and House Foreign Affairs Committee Chairman Rep. Gregory Meeks (D-N.Y.), among other political and community leaders and artists.

  • Sen. Marco Rubio (R-Fla.), an outspoken voice on Cuban issues, is not expected to attend the meeting.
  • The meeting follows a series of engagements by Cedric Richmond and the Office of Public Engagement with the Cuban-American community, the official said.

What they're saying: "We're gonna do everything we can to keep Cuba on the front burner, so we can keep the conversation on the rights of the Cuban people and their rights to manifest peacefully," the official said on the call with reporters.

Be smart: Cuba is a tricky political issue for Democrats, who are split on the matter. The president was defeated by Donald Trump in South Florida during the 2020 election, and Democrats fear similar results, particularly in the upcoming midterms, if they mishandle the situation.

Go deeper: The newly announced sanctions today will follow already imposed sanctions against Cuban officials and entities allegedly responsible for human rights abuses during the government's crackdown on island-wide protests earlier this month.

1 hour ago - Health

DeSantis to bar Florida schools from mandating masks

Photo: Michael Reaves via Getty Images

Florida Gov. Ron DeSantis (R) said Friday he will issue an executive order "very soon" barring local school districts from requiring students to wear masks when they return to school next month, NBC News reports.

Why it matters: The spread of the Delta variant has led to a spike in new infections across the U.S., triggering another round of debate about COVID guidelines in schools.

Trump's tax returns must be released to Congress, DOJ says

President Trump at the end of a rally to support Republican Senate candidates at Valdosta Regional Airport in Valdosta, Georgia on December 5, 2020. Photo: Andrew Caballero-Reynolds/AFP

The Treasury Department "must" release former President Trump's tax returns to the House Ways and Means Committee, the Department of Justice said in a memo Friday.

The big picture: The DOJ memo comes after a long dispute between the committee, which first sought to obtain the former president's returns two years ago, and Trump, who fought to keep his finances private.