Wearables still slow to catch on in the U.S.
The use of wearable technology devices – like watches, glasses and fitness tracking bracelets – will grow 11.9% next year, eMarketer predicts, with the growth rate continuing to slow compared to previous years. Smartwatches will drive the bulk of wearables growth, but the number of people who use wearable technology will still be less than 20% of the population.
Why it matters: Experts suggest wearable adoption will slow due to cost and unmet user expectations. Still, others, like analyst firm IDC, predict that U.S. wearable use will continue to climb, doubling in size by devices shipped 2021, just at a slower pace. (Meanwhile, adoption is higher in countries like China.)