Feb 13, 2017

Washington Post to publish breaking news on Snapchat

The Washington Post will be the first content partner to provide breaking news updates throughout the day on Snapchat Discover.

How is this different? The Post will be the first publisher to update its Snapchat content multiple times per day, vs. other news providers that publish once or twice per day. The paper says it's building out a separate team to manage the new product, which will include video and motion graphics experts.

Why this matters:

  • For Snapchat, the Post deal adds a new angle to the Discover platform, which typically features more soft-news and lifestyle content. It also lays the groundwork for Snapchat to pursue long-form content deals with news partners in the future. In paperwork filed ahead of its IPO last week, Snapchat said content partnerships are largely what keeps users engaged for up to 25-30 minutes per day.
  • For the Post, it's another platform for its emerging news products team that's also developed content for Facebook Instant Articles and Apple News. The Post's Managing Editor Emilio Garcia-Ruiz tells Axios that the focus is not to extend their millennial reach, but to experiment with alternative storytelling techniques. "This is the way communication is going," Garcia-Ruiz says. Director of Emerging News Products Chris Meighan says "The Post's mantra is to get on platforms and see how it plays out over a period of time."

Go deeper

Sanders takes aim at Bloomberg: "Trump will chew him up and spit him out"

Photo: Mario Tama/Getty Images

Bernie Sanders told CBS "60 Minutes" that he was surprised by Mike Bloomberg's lackluster performance at Wednesday's Democratic debate.

What he's saying: "If that's what happened in a Democratic debate, you know, I think it's quite likely that Trump will chew him up and spit him out."

Scoop: Lyft acquires cartop advertising startup Halo Cars

Photo: Drew Angerer/Getty Images

Lyft has acquired Halo Cars, a small startup that lets ride-hailing drivers earn money via ad displays mounted atop their cars. Lyft confirmed the deal but declined to share any details.

Why it matters: Ride-hailing companies are increasingly eyeing additional ways to generate revenue, and Lyft rival Uber has been quietly testing a partnership with New York-based Cargo that gives it a cut of the advertising revenue, as I previously reported.

Scoop: New White House personnel chief tells Cabinet liaisons to target Never Trumpers

McEntee, shown with White House counselor Kellyanne Conway and White House senior adviser Stephen Miller, walks on the South Lawn of the White House Jan. 9. Photo: Drew Angerer/Getty Images

Johnny McEntee called in White House liaisons from cabinet agencies for an introductory meeting Thursday, in which he asked them to identify political appointees across the U.S. government who are believed to be anti-Trump, three sources familiar with the meeting tell Axios.

Behind the scenes: McEntee, a 29-year-old former body man to Trump who was fired in 2018 by then-Chief of Staff John Kelly but recently rehired — and promoted to head the presidential personnel office — foreshadowed sweeping personnel changes across government.