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Self-driving car. Photo: John Tlumacki/The Boston Globe via Getty Images

Voyage, one of America's first automated taxi services, is now up-and-running in a Florida retirement community. This means trendsetting grandparents — not car-averse urban millennials — might be the early adopters of self-driving cars.

The big picture: Retirement communities may be the perfect place to launch driverless cars — slower, simpler roads are easier to master and there's an unmet need from people who can no longer drive but want to remain active in their communities.

Yes, but: Studies show that seniors are the most reticent to ride in self-driving cars, which means it will be important to earn their trust.

What's new: After a year of testing, Voyage on Feb. 1 launched its free on-demand AV taxi service in The Villages, a sprawling retirement community with 125,000 residents north of Orlando.

  • For now, the robot-driven minivans, with a backup safety driver and a top speed of 25 mph, are limited to a few neighborhoods in the 33,000-acre community.
  • An unspecified number of "pioneers" were selected as the first customers, but the company plans to add more users and more roadways in the future.

What's different: While other AV companies are aiming for the moon — General Motors, for example, is trying to launch a robotaxi service in downtown San Francisco — Voyage CEO Oliver Cameron favors deployment on calmer streets.

  • As AV technology advances, the company can tackle tougher environments, he says. In the meantime, it's serving real people who need transportation.

Context:

  • 8 million people age 65 and over don't drive, AARP says.
  • Most people outlive their ability to drive safely by an average of 10 years.
  • At least 3.6 million Americans miss medical appointments every year due to a lack of transportation, according to a 2017 study.
  • Yes, but: 67% of people over the age of 50 aren't willing to ride in a self-driving car, AARP found.

But, but, but: Adults with a disability are more willing to ride in an AV than those without a disability (44% vs. 31%), AARP states.

  • "There's a stereotype that older people are not interested in technology but when the tech enables them to accomplish something, they will use it," AARP's Nancy LeaMond tells Axios.
  • Many seniors have embraced smartphones and Facebook because they can keep in touch with grandkids, for example.

What's needed: Education and training to keep seniors up to date on rapidly changing automotive technology.

  • AARP offers programs in many places that teach seniors about the advanced safety tech in their cars and how to use ride-sharing services like Uber and Lyft. The free 90-minute workshop is also available online.
  • SAE International, an engineering group, has a series of AV demonstration events, which started for seniors in Florida in December.
  • One key takeaway: 61% said they would prefer to own a self-driving car versus 12% who said they'd prefer shared AV access, SAE tells Axios.

The bottom line: Seniors value their independence, especially when it comes to transportation, and may be the first to adopt AVs if companies can prove their worth and earn their trust.

Go deeper

40 mins ago - World

In photos: Students evacuated as wildfire burns historic Cape Town buildings

Firefighters try, in vain, to extinguish a fire in the Jagger Library, at the University of Cape Town, after a forest fire came down the foothills of Table Mountain in Cape Town, South Africa, on Sunday. Photo: Rodger Bosch/AFP via Getty Images

A massive wildfire spread from the foothills of Table Mountain to the University of Cape Town Sunday, burning historic South African buildings and forcing the evacuation of 4,000 students, per Times Live.

The big picture: Visitors to the Table Mountain National Park and other nearby attractions were also evacuated and several roads including a major highway, were closed. South Africa's oldest working windmill and the university's Jagger Library, which houses SA antiquities, are among the buildings damaged.

Updated 2 hours ago - Politics & Policy

3 killed, 2 wounded overnight in Kenosha bar shooting

Three people died and two others were hospitalized with serious injuries after a gunman entered bar in Kenosha County, Wisconsin, the police department said in a statement on Sunday.

The latest: Officers arrested a "person of interest" Sunday afternoon in connection with the 12:42 a.m. shooting and there's "no threat to the community at this time," per a later police statement.

Updated 2 hours ago - Sports

Big European soccer teams announce breakaway league

Liverpool's Mohamed Salah (L) after striking the ball during the UEFA Champions League Quarter Final Second Leg match between Liverpool F.C. and Real Madrid at Anfield in Liverpool, England, last Wednesday. Photo: John Powell/Liverpool FC via Getty Images

12 of world soccer's biggest and richest clubs announced Sunday they've formed a breakaway European "Super League" — with clubs Manchester United, Liverpool, Barcelona Real Madrid, Juventus and A.C. Milan among those to sign up.

Why it matters: The prime ministers of the U.K. and Italy are among those to express concern at the move — which marks a massive overhaul of the sport's structure and finances, and it effectively ends the decades-old UEFA Champions League's run as the top tournament for European soccer.