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Vista Outdoor considering selling its gun brand

Man stands with an AR-15 rifle slung across his chest with an American flag in the background
A man carries his AR-15 pistol at a pro gun rally. Photo: Rick T. Wilking / Getty Images

Sports and recreation product manufacturer Vista Outdoor is considering selling its brand of shotguns, which includes AK-15-style rifles, the company announced Tuesday, according to CNN.

Why it matters: Vista's stock price dropped 15% following the announcement. This comes as the gun industry struggles in the Trump era, largely due to a slew of mass shootings since the president took office.