Jan 19, 2018

Vaping industry adopts old tobacco industry marketing strategies

A man smokes an electronic vaping machine. Photo: TOLGA AKMEN / AFP / Getty Images

Vape shops in the U.S. are adopting old tobacco industry marketing methods to keep customers engaged, by making rewards programs and offering store credit, according to a report from The Outline.

Why it matters: The strategies used by Marlboro and Camel, which included giving "Marlboro Miles" or "Camel Cash" for buying cigarettes that consumers could use to win prizes, were rebuked in the nineties for targeting specific demographics. Vaping companies have had to get creative in how they market as to not "be seen as inappropriate and manipulative."

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Cuomo projects plateau in hospitalizations as coronavirus deaths surge

As the New York death toll surged to its highest one-day total on Tuesday, Gov. Andrew Cuomo projected that the state is reaching a plateau in coronavirus hospitalizations due to strict social distancing measures.

The big picture: Daily ICU admissions, intubations and the three-day hospitalization rate have all decreased, Cuomo said Tuesday. The daily death toll jumped by 731 to 5,489 — the "largest single-day increase" — but Cuomo cautioned that number of deaths is a "lagging indicator" due to the length that most critical patients are in the hospital for.

Kayleigh McEnany replaces Stephanie Grisham as White House press secretary

Photo: Scott W. Grau/Icon Sportswire via Getty Images

Trump campaign spokeswoman Kayleigh McEnany is replacing White House press secretary Stephanie Grisham, who will return to the East Wing as First Lady Melania Trump's chief of staff, according to two sources familiar with the situation. The news was first reported by CNN and the New York Times.

Why it matters: Grisham will leave after nine months without ever having held a formal press briefing.

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Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10:30 a.m. ET: 1,363,365— Total deaths: 76,420 — Total recoveries: 292,425Map.
  2. U.S.: Total confirmed cases as of 10:30 a.m. ET: 368,533 — Total deaths: 11,008 — Total recoveries: 19,972Map.
  3. Trump administration latest: Peter Navarro warned White House colleagues in late January about the massive potential risks from the coronavirus.
  4. Public health update: Funeral homes are struggling to handle the pandemic.
  5. 2020 update: Wisconsin Supreme Court blocks the governor's attempt to delay in-person primary voting until June.
  6. Tech update: YouTube has removed thousands of COVID-19 videos for violating policies related to spreading medical misinformation.
  7. What should I do? Pets, moving and personal health. Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it.

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