Using AI to navigate a drowning sea of data

Primer's AI map, produced from 40 million documents. (Screenshot: Primer)

For the CIA, hedge funds and the largest retail enterprises, the confounding problem is the same: too much data. The world and its actors have never seemed more complex, and with no way to absorb a meaningful part of the information out there, events appear harder than ever to understand.

  • A business opportunity: We are seeing a slew of startups promoting artificial intelligence as a solution. The latest is Primer, which, backed by $14.7 million in venture funding, says it sorts millions of news sources and any other data thrown at it, and then crystallizes what's important in concise, natural language.
  • Why it matters: It will take time to gauge the accuracy of tools like Primer's, and its founder says it does not supplant human intelligence. But it — and rival products — appears to be a solid first crack at breaking through the mountain of data weighing down our best analysts, and shaping it into useable bites and form.