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Omada Health

New numbers calculated by PriceWaterhouseCoopers for the Interactive Advertising Bureau, an advertising trade body, show that digital advertising revenue increased 23% in the first half of this year. While every sector of digital (mobile, video, social, audio, etc.) increased by over 30%, their study notably highlights that mobile video surpassed display video ad spending for first time ever.

Why it matters: The numbers do not reflect many of the pains digital publishers have experienced this year, including layoffs, missing revenue targets, survival mergers or shutdowns. This is because the IAB's report does not separate out which portion of that growth went to the two biggest players in the advertising ecosystem, Google and Facebook. Analysts estimate that those two companies were expected to take anywhere between 80-90% of digital ad dollar growth this year.

The report does separate out, however, the concentration of companies that earn the bulk of ad dollars, and finds that the top 10 companies command 75% of revenues in the second quarter of 2017.

  • Digital: $40.1B, up 23% YOY (year over year)
  • Mobile: $21.7B, up 40% YOY
  • Video: $5.2B, up 36% YOY
  • Social: $9.5B, up 37% YOY
  • Audio: $603M, up 42% YOY

The numbers show a significant upswing in video advertising, which is a clear reflection of publishers' yearlong efforts to invest in video content, whether on their own channels or for social media. Many of the publishers that did invest heavily in video operations, like Buzzfeed, Mashable and Vice, are now experiencing some revenue setbacks, perhaps suggesting that video growth is too being dominated by the same two players that are eating the overall advertising pie.

Go deeper

Biden: There won't be "American forces moving into Ukraine"

President Joe Biden told reporters Tuesday that he does not foresee U.S. troops moving into Ukraine.

Why it matters: Biden's comments come as tensions between Russia and Ukraine persist, and a Russian invasion of Ukraine appears increasingly likely.

Updated 4 hours ago - Politics & Policy

Omicron dashboard

Illustration: Shoshana Gordon/Axios

  1. Health: Axios-Ipsos poll: Omicron's big numbersAnother wave of death — FDA limits use of Regeneron and Lilly antibody treatments — Fauci: "Confident" Omicron cases will peak in February.
  2. Vaccines: Pfizer begins clinical trial for Omicron-specific vaccine — The shifting definition of fully vaccinated.
  3. Politics: Biden admin withdraws temporary vaccine-or-test mandate for large employers — New York Supreme Court strikes down Gov. Hochul's mask mandate for public areas — Sarah Palin tests positive, delaying defamation trial — Virginia school boards sue Gov. Youngkin for lifting mask mandate.
  4. World: U.K. to lift travel testing requirement for fully vaccinated — Beijing Olympic Committee lowers testing threshold ahead of Games.
  5. Variant tracker

The Robinhood M&A rumor mill churns

Illustration: Sarah Grillo/Axios

Robinhood's valuation is now just over $11 billion, a fraction of where it traded in August and below that of its last private round of funding. Cue the M&A mongers.

Why it matters: It's not just Robinhood—falling values of growth-oriented tech stocks have raised speculation that formerly high-flying fintechs could be snapped up by more well-capitalized buyers.