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Upworthy’s parent taps new CEO, Editor-in-Chief

Photo: GMG, Jessica Murphy

Upworthy’s parent company Good Media Group (GMG) is bringing in a new CEO and editor-in-chief to hone the company’s strategic vision of promoting social good, a year after the brand merged with its consulting arm, GOOD Corp.

Why it matters: The combined company sees a business opportunity in the fact that consumers, particularly its core audience of millennials, are more highly engaged in news about social causes — and increasingly looking to brands to take a stand on social issues. The new leaders have been brought on board specifically to execute that vision.