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Photo: Robyn Beck/AFP via Getty Images

Univision, the largest Spanish-language broadcaster in the U.S., will announce today the launch of "PrendeTV," a free, ad-supported streaming service, sources tell Axios.

The big picture: Univision becomes the latest major broadcaster to jump into the streaming wars.

  • The service is set to launch in the first quarter of this year.
  • Univision rival Telemundo doesn't have its streaming service, but its programming is featured on Peacock, the streaming service launched last year from its parent NBCUniversal and Comcast.

The service will feature both live, linear channels and on-demand content, sources tell Axios. It will include 30 live, linear streaming channels at launch, each of which will focus on different categories, such as movies, news, sports, comedies, etc.

  • All of the programming will be in Spanish.
  • The service will feature a linear TV-like experience, where all of the content is organized into various ad-supported channels, but it can all be streamed digitally.
  • Each channel will be dedicated to a specific theme or genre like movies, novelas, and comedies.
  • The service will feature 10,000 hours of video-on-demand programming from both Univision and Televisa's libraries that will not available on any other streaming platform.
  • The app for PrendeTV, which in Spanish means "turn on," will be available via that PrendeTV app and via desktop and mobile web. The app will be available for free on connected TVs.

The big picture: Last month, Former Viacom CFO Wade Davis’ ForgeLight LLC and Searchlight Capital closed their acquisition of 64% of Univision. The company's biggest programmer, Televisa, will retain the remaining 36%.

  • Following the announcement of the deal last year, Davis — who helped build out ViacomCBS's free, ad-supported strategy, told Deadline: “It’s really remarkable when you look at the competitive landscape that there is no high-quality, differentiated OTT service for this audience that is at scale. … It’s a huge opportunity that is completely open from a competitive standpoint.”

Be smart: Univision is a little late to enter the streaming wars, but new ownership is looking to push aggressively into digital in the months ahead.

  • In late 2019, then-CEO Vince Sadusky told Axios that the company had no plans to launch its own streaming service.
  • Sources say changes in the media landscape, accelerated by the pandemic, and changes in leadership, are reasons the company has decided to venture into streaming.

What's next: The company on Monday announced the hiring of veteran TV ad sales chief Donna Speciale, to lead the company's ad sales.

Go deeper: Univision sells majority stake to private investors

Go deeper

Jan 25, 2021 - Economy & Business

Peacock lands exclusive streaming rights to WWE Network in the U.S.

Photo; Marc Pfitzenreuter/Getty Images

Peacock and WWE announced a multi-year agreement Monday that gives Peacock exclusive streaming rights to WWE Network in the U.S.

Why it matters: The deal, reportedly worth over $1 billion, will help bolster Peacock's programming to better compete with the slew of new streaming companies that have launched in the past year.

Hollywood union reaches deal with studios to avert strike

Photo: AaronP/Bauer-Griffin/GC Images

A Hollywood workers' union reached a tentative deal with studios, networks and streamers that will guarantee better working conditions, meal breaks and increased wages for low-paid workers, the International Alliance of Theatrical Stage Employees (IATSE) announced Saturday night.

Why it matters: The deal, which still needs to be ratified by IATSE members, will avert a nationwide strike by film and television workers that was set to start Monday. It would have been the first strike in the union's 128-year history.

Bill Clinton released from hospital following treatment for non-COVID infection

Photo: Tasos Katopodis/Getty Images/Bloomberg via Getty Images

Former President Bill Clinton was discharged from the University of California, Irvine Medical Center on Sunday, nearly a week after he was admitted for a non-COVID-related infection, according to his spokesperson Angel Ureña.

What they're saying: "His fever and white blood cell count are normalized and he will return home to New York to finish his course of antibiotics," wrote Dr. Alpesh Amin, who has been overseeing the team of doctors treating Clinton. "On behalf of everyone at UC Irvine Medical Center, we were honored to have treated him and will continue to monitor his progress."

Worth noting: Clinton had a urinary tract infection that spread to his bloodstream, per CNN.

  • The California-based medical team had been administering IV antibiotics and fluids, and was in constant communication with Clinton's New York team, including his cardiologist, according to the former president's physicians.
  • President Biden spoke by phone with Clinton on Friday to see how he was doing, and the catch-up included a discussion of recent politics.