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Justin Green Feb 18, 2017
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Univision reaps the Trump ratings gold

Charlie Neibergall / AP

Univision went hard against Trump in 2016, and now the FT adds up the numbers. They're pretty good, although still lagging behind Telemundo, which is eating up market share.

  • Primetime viewership in the 18-35 demo is up by 8%, with a spike of 72% on its Mexican TV channel, UniMas.
  • Profit of $108M in the final quarter of 2016 (compared to $8.6M in the period last year), and sales up 15% on the year.
  • The company still has roughly $9 billion in debt, per the FT. It's been planning an IPO.

What's next: Trump will make an appearance on the network in the coming months, claims CEO Randy Falco.