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UnitedHealthcare is offering free Peloton memberships for some people. Photo: John Smith/VIEWpres via Getty Images

UnitedHealthcare said Tuesday it will pay for either a 12-month digital Peloton membership or a four-month "all-access" Peloton membership (each costs $156) for workers who are in a fully insured plan.

The bottom line: Health insurers want their members to be as young and healthy as possible so they don't have to pay out as much in medical claims. UnitedHealthcare is attempting to attract more of this affluent, healthy crowd through this Peloton perk.

By the numbers: 66% of Peloton's membership is between the ages of 25 and 44, and 54% live in households earning more than $100,000 per year.

  • Peloton doesn't release demographics by race, but the statistics above combined with national data imply most users are white.

The big picture: Gym and fitness memberships are not new health insurance benefits.

  • They are especially common in Medicare Advantage, where three out of four enrollees are in a plan with a fitness membership, according to the Kaiser Family Foundation.

Yes, but: Fitness perks are associated with "risk selection," also known as cherry-picking.

  • So while Peloton gets new, subsidized members who hopefully convert to full-paying members, UnitedHealthcare gets to insure people who are less likely to have expensive or chronic health conditions.

Go deeper

DHS, DOJ subpoena Peloton over treadmill injuries

Adam Glanzman/Bloomberg via Getty Images

The Department of Justice and the Department of Homeland Security have subpoenaed Peloton for information on its reporting of injuries sustained while using their products, the company said in an SEC filing on Friday.

Why it matters: The subpoenas put more pressure on the fitness company as it faces slowing momentum, per Axios' Courtenay Brown.

The front-runners for Biden's Supreme Court pick

Judge Kentaji Brown Jackson (left) and Justice Leondra Kruger (right) Tom Williams-Pool/Getty Images and Lonnie Tague, US Department of Justice

Two highly accomplished Black female judges — Ketanji Brown Jackson, a judge on the D.C. Circuit Court of Appeals; and Leondra Kruger, a justice on the California Supreme Court — are seen as the early front-runners to replace retiring Supreme Court Justice Stephen Breyer.

The big picture: Jackson is a powerful federal judge with a record that progressives feel they can trust. Kruger was a highly regarded litigator and has carved out a reputation for working well with conservative judges.

Fed: Rate hikes are near

The Federal Reserve's headquarters building. Photo: Anna Moneymaker/Getty Images

The Federal Reserve is on track to raise its main target interest rate in mid-March, as Chair Jerome Powell pledged to be "humble and nimble" in adapting policy to a fast-changing economy.

Why it matters: Fed leaders are looking to choke off inflation by raising interest rates in the near future, but keeping its options open for how fast and far the effort will go.