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A boy eats ice cream during the Children's Day celebration in Bangkok, Thailand in January. Photo: Chaiwat Subprasom/SOPA Images/LightRocket via Getty Images

Multinational corporate giant Unilever pledged this week that it will stop advertising food and drinks to children under 12 through traditional media, and kids younger than 13 on social media by the end of the year.

What they're saying: Citing the World Health Organization's alarm bell on childhood obesity, Unilever says that ice cream brand Wall's will not exceed 110 calories or contain more than 12g of sugar per portion.

Between the lines: For Unilever to cut kids' sugar intake to 12g per ice cream serving size, artificial sweeteners may be added, the director of marketing initiatives for the nonprofit Rudd Center for Food Policy and Obesity told the Washington Post.

“Their bottom line is profit, not public health. Without policies that put some rules around marketing to children across all companies, it’s hard to believe one company is going to sacrifice its profits to effectively reduce consumption of unhealthy foods. Policies would be good in that sense because they level the playing field.”
— Fran Fleming-Milici told the Post in an interview

Go deeper: Study: 49% of American adults projected to be obese by 2030

Go deeper

Biden to sign 15 executive actions on Day One

President-elect Joe Biden. Photo: SAUL LOEB/AFP via Getty Images

President-elect Joe Biden is expected to sign 15 executive actions upon taking office Wednesday, immediately reversing key Trump administration policies.

Why it matters: The 15 actions — aimed at issues like climate change and immigration — mark more drastic immediate steps compared with the two day-one actions from Biden's four predecessors combined, according to incoming White House press secretary Jen Psaki.

Off the Rails

Episode 7: Trump turns on Pence

Photo illustration: Eniola Odetunde/Axios. Photos: Elijah Nouvelage, Alex Wong/Getty Images

Beginning on election night 2020 and continuing through his final days in office, Donald Trump unraveled and dragged America with him, to the point that his followers sacked the U.S. Capitol with two weeks left in his term. Axios takes you inside the collapse of a president with a special series.

Episode 7: Trump turns on Pence. Trump believes the vice president can solve all his problems by simply refusing to certify the Electoral College results. It's a simple test of loyalty: Trump or the U.S. Constitution.

"The end is coming, Donald."

The male voice in the TV ad boomed through the White House residence during "Fox & Friends" commercial breaks. Over and over and over. "The end is coming, Donald. ... On Jan. 6, Mike Pence will put the nail in your political coffin."

Big Tech's post-riot reckoning

Photo illustration: Sarah Grillo/Axios. Photo: Tasos Katopodis/Getty Images

The Capitol insurrection means the anti-tech talk in Washington is more likely to lead to action, since it's ever clearer that the attack was planned, at least in part, on social media.

Why it matters: The big platforms may have hoped they'd move to D.C.'s back burner, with the Hill focused on the Biden agenda and the pandemic out of control. But now, there'll be no escaping harsh scrutiny.

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