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U.K. consumers sue Google over data collection

Google is one of several big tech comapnies facing new political pressure. Photo: Marcio Jose Sanchez / AP

A group of U.K. consumers sued Google over allegations that it misused personal data from millions of iPhone users, Bloomberg reports. The group, representing 5.4 million customers, claims Google used an algorithm to trick iPhones into releasing personal data from the Safari browser in 2011 and 2012. Google disputes the claims, telling Bloomberg they "don't believe it has any merit and we will contest it."

Across the pond: European regulators have been much more aggressive in cracking down on tech companies over privacy concerns. Richard Lloyd, the consumer advocate leading the case, said the point is to "send a strong message to Google and other tech giants in Silicon Valley that we're not afraid to fight back if our laws are broken."