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Image: Ubisoft

Ubisoft's next "Ghost Recon" game is a 100+ player free-to-play contest in which players race to grab intel and safely extract via helicopter.

Why it matters: It's called "Ghost Recon Frontline" and it's not going over well with its first public audience.

  • The live chat under a video reveal event on Tuesday was filled with the letter "L." The 20-year franchise's subreddit is in meltdown mode with fans saying "Frontline" is not what they asked for.

Between the lines: YouTube reaction isn't everything, as the initially despised but currently thriving "Pokémon Unite" has proved.

  • But Ubisoft's got problems as it tries to steer its franchises toward more multiplayer-centric experiences that bear striking similarities to blockbusters like "Fortnite," "Overwatch" or, in "Frontline"'s case, "Escape From Tarkov."
  • The problem: Ubisoft appears to be chasing design trends that may have worked with large audiences, but they are doing so with series that have been known for other approaches.
  • And yet Ubisoft is often going to those hardcore franchise fans first, as they did with Tuesday's "Ghost Recon" event, expecting them to be excited about these radical shifts in design.

Go deeper

Ubisoft admits its handling of misconduct lost some workers' trust

Photo illustration: Axios Visuals. Photos: Ubisoft, IGDB

Ubisoft management is acknowledging that its initial response to an ongoing and wide-reaching workplace misconduct scandal was flawed, even as it argues that its corrective actions were largely swift and correct.

Why it matters: Those comments, in an exclusive interview with Axios, come amid recent pushback from workers that the publisher of Assassin’s Creed and Just Dance hasn’t sufficiently addressed a cascade of #MeToo allegations since mid-2020.

Nathan Bomey, author of Closer
54 mins ago - Economy & Business

Tipping has soared during the pandemic

Illustration: Sarah Grillo/Axios

From restaurants to ride-sharing, Americans are tipping a lot more than they did before the pandemic.

Why it matters: The past two years have upended the way we express appreciation to the people who provide us food and services.

Updated 10 hours ago - Energy & Environment

Bomb cyclone prompts blizzard warnings from Virginia to Maine

Computer model projection showing the intense storm off of Cape Cod on Jan 29, 2022, with heavy snow and strong winds lashing the coastline. (Weatherbell.com)

Blizzard warnings are in effect for 11 million people from coastal Virginia to eastern Maine as a historic winter storm is set to slam the Mid-Atlantic and Northeast beginning Friday.

Why it matters: The storm will bring hazards ranging from zero visibility amid hurricane force wind gusts and heavy snow, to coastal flooding that will erode vulnerable beaches and threaten property from the Jersey shore to coastal Massachusetts.