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Uber's latest innovation: A polling place locator

Uber app with button for finding polling place.
Uber's app will find any U.S. voter's polling location. Photo: Uber

Once again, Uber is providing free rides to the polls on Election Day next month to some voters, but this year it's got something new: a button that will find any passenger's designated polling location based on the home address they provide.

Why it matters: Voting is still a complicated process today — people need to register, figure out where to go and actually get there.

Lyft is also providing some discounted and free rides to the election polls.

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