Uber's fare pricing headaches continue
A new lawsuit filed in Brooklyn federal court accuses Uber of not disclosing that it calculates riders' fares differently than for drivers, according to Fast Company. A similar one has been filed in San Francisco.
Why it matters: Uber's revenue mostly comes from the cut it takes from each ride's fare, so unsurprisingly, it's constantly tweaking its pricing strategies. Unfortunately, it's already amassed a lot of distrust from its drivers, who often feel cheated by the company, and Uber's new "upfront pricing" is increasingly frustrating both drivers and riders.