Uber's data breach cover-up could be the last straw for some riders
Photo: Richard Vogel / AP
Uber's "latest misbehavior involving a data breach cover-up revealed this week could be the impetus for people to ride elsewhere," according to AP's Tom Krisher in Detroit and tech writer Barbara Ortutay:
- "[R]iders have fled from the service before, but enough have stayed because of the Uber's convenience."
- "[T]his week the state of Colorado fined Uber $8.9 million for allowing employees with serious criminal or motor vehicle offenses to drive for the company. Then came the stolen data, which has touched off more government inquiries."
- Why it matters: Polling by Brand Keys Inc., a New York-based customer research firm, "found that in 2015 Lyft passed Uber as the most trusted of ride-hailing brands, and trust in Uber has been eroding ever since."