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Apple

Bozoma Saint John is heading to Uber, just days after Axios broke news on her pending departure from Apple Music, where she was head of global consumer marketing, as TechCrunch first reported and Uber later confirmed. Saint John will be Uber's chief brand officer, said the company.

Better image: Saint John's hiring could help improve Uber's reputation in terms of diversity issues. The company has been under a cloud since February, when a former employee published claims of sexual harassment and gender discrimination. She also is a charismatic marketer, at a time when the company's broader image has been sullied and could help fill the gap left by Uber's president of ride-sharing, Jeff Jones, a seasoned marketing exec who left the company in March just months after joining.

The story has been updated with confirmation from Uber and Saint John's new job title.

Go deeper

Companies turn to pay hikes to lure workers

Illustration: Brendan Lynch/Axios

More hourly workers are getting a pay bump. Thank the new war for employees.

Why it matters: To meet the demand that's only expected to get more ferocious as reopening continues, companies are having to bid up to attract workers.

Latino mental health crisis grows

Shoshana Gordon/Axios

Over 40% of Latino adults have reported symptoms of depression during the pandemic, in contrast to 25% of white non-Hispanics, the CDC reports.

Why it matters: The emotional distress is especially acute for Latinos who had COVID-19, some of them tell Noticias Telemundo.

Misinformation is just one part of a vaccine trust problem

Illustration: Sarah Grillo/Axios

COVID-19 is the first major pandemic in the social media era — offering experts a rare opening to study the relationship between online misinformation and human behavior on a large scale.

Why it matters: As misinformation about COVID-19 vaccines runs rampant, researchers are trying to measure how much memes and messages with false information can alter someone's decision to get vaccinated.