Feb 3, 2017

Uber does damage control

Uber hasn't had the best week. The ride-share company has been trying to boost its image following the #DeleteUber trend last weekend and the drama surrounding CEO Travis Kalanick's participation in — and yesterday's resignation from — Trump's business advisory council.

As part of the damage control, Uber has been sending emails to users who have canceled their accounts, and reminding them that Trump's immigrant ban is "unjust, wrong, and against everything we stand for as a company," per CNBC. On Wednesday, users tweeted out photos of the messages they received after deleting their accounts.

Now, Uber is rolling out a new "Flat Fare" package, where users are able to purchase a series of rides at much cheaper prices.

Why this matters: Uber is going to great lengths to get back into its users' good graces, suggesting this week's PR turmoil has had a fairly significant impact on its relationship with its customers.

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Follow along below for live updates throughout the day...