Richard Drew / AP

Twitter is testing a subscription service that will let advertisers pay $99 monthly to have their tweets automatically promoted.

  • It is soliciting advertisers to join its private beta program to get their first 30 days of automated promotion for free. Once they join, their tweets will be automatically promoted and they'll be billed $99 monthly. Advertisers can target users by either interest or geography, with demographic targeting available later. You can't customize which tweets are promoted at this time.
  • Why it matters: It's a potential new, monthly revenue source for Twitter, which reported an 8% loss in advertising revenue year over year. It's an opportunity for marketers to work with Twitter in a flexible, easy-to-manage, hands off way, which lowers the barrier to entry for small and medium-sized businesses to advertise on Twitter.
  • Who's invited: The beta program is closed, meaning that for now, it's only available to invited accounts. Accounts that promote prohibited or restricted goods or services, or that have outstanding balances with the company, are not eligible to participate in this program.

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Updated 5 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 9 p.m. ET: 20,755,406 — Total deaths: 752,225— Total recoveries: 12,917,934Map.
  2. U.S.: Total confirmed cases as of 9 p.m. ET: 5,246,760 — Total deaths: 167,052 — Total recoveries: 1,774,648 — Total tests: 64,831,306Map.
  3. Politics: House Democrats to investigate scientist leading "Operation Warp Speed" vaccine projectMcConnell announces Senate will not hold votes until Sept. 8 unless stimulus deal is reached.
  4. 2020: Biden calls for 3-month national mask mandateBiden and Harris to receive coronavirus briefings 4 times a week.
  5. States: Georgia Gov. Brian Kemp to drop lawsuit over Atlanta's mask mandate.
  6. Business: Why the CARES Act makes 2020 the best year for companies to lose money.
  7. Public health: Fauci's guidance on pre-vaccine coronavirus treatments Cases are falling, but don't get too comfortable.

Trump says he intends to give RNC speech on White House lawn

President Trump speaking to reporters on South Lawn in July. Photo: Jabin Botsford/The Washington Post via Getty Images

President Trump told the New York Post on Thursday that he plans to deliver his Republican National Convention speech from the White House lawn, despite bipartisan criticism of the optics and legality of the location.

Why it matters: Previous presidents avoided blurring staged campaign-style events — like party conventions — with official business of governing on the White House premises, per Politico.

Fauci's guidance on pre-vaccine coronavirus treatments

Illustration: Aïda Amer/Axios

Antibody drugs and various medicine cocktails against the coronavirus are progressing and may provide some relief before vaccines.

The big picture: Everyone wants to know how and when they can return to "normal" life, as vaccines are not expected to be ready for most Americans for at least a year. Two therapies are known to be helpful, and more could be announced by late September, NIAID Director Anthony Fauci tells Axios.