Jul 28, 2017

Twitter testing monthly advertising subscription service

Richard Drew / AP

Twitter is testing a subscription service that will let advertisers pay $99 monthly to have their tweets automatically promoted.

  • It is soliciting advertisers to join its private beta program to get their first 30 days of automated promotion for free. Once they join, their tweets will be automatically promoted and they'll be billed $99 monthly. Advertisers can target users by either interest or geography, with demographic targeting available later. You can't customize which tweets are promoted at this time.
  • Why it matters: It's a potential new, monthly revenue source for Twitter, which reported an 8% loss in advertising revenue year over year. It's an opportunity for marketers to work with Twitter in a flexible, easy-to-manage, hands off way, which lowers the barrier to entry for small and medium-sized businesses to advertise on Twitter.
  • Who's invited: The beta program is closed, meaning that for now, it's only available to invited accounts. Accounts that promote prohibited or restricted goods or services, or that have outstanding balances with the company, are not eligible to participate in this program.

Go deeper

Joe Biden places second in Nevada caucuses, ahead of Pete Buttigieg

Democratic presidential candidate and former Vice President Joe Biden a Nevada Caucus watch party in Las Vegas on Saturday. Photo: Ronda Churchill/AFP via Getty Images

Former Vice President Joe Biden secured second place in the Nevada Democratic caucuses with former Southbend Mayor Pete Buttigieg third, according to NBC News projections Sunday.

By the numbers: With almost 88% of precincts reporting, Biden has 20.9% of the Nevada votes and Buttigieg has 13.6%.

Flashback: Bernie Sanders wins Nevada caucuses

Editor's note: This is a developing news story. Please check back for updates.

Sanders reveals free childcare plan for preschoolers

Democratic presidential candidate Sen. Bernie Sanders speaks during a campaign rally on Saturday in El Paso, Texas. Photo: Cengiz Yar/Getty Images

Democratic presidential candidate Sen. Bernie Sanders announced on CBS' "60 Minutes" Sunday a new plan to guarantee free child care and pre-kindergarten to all American children from infancy to age four.

Details: In the wide-ranging interview, Sanders told Anderson Cooper he planned to pay for universal childcare with a wealth tax. "It's taxes on billionaires," he said.

Exclusive: Trump's "Deep State" hit list

Illustration: Aïda Amer/Axios. Photos: WPA Pool/Getty Pool, Drew Angerer/Getty Staff

The Trump White House and its allies, over the past 18 months, assembled detailed lists of disloyal government officials to oust — and trusted pro-Trump people to replace them — according to more than a dozen sources familiar with the effort who spoke to Axios.

Driving the news: By the time President Trump instructed his 29-year-old former body man and new head of presidential personnel to rid his government of anti-Trump officials, he'd gathered reams of material to support his suspicions.