Jul 28, 2017

Twitter testing monthly advertising subscription service

Richard Drew / AP

Twitter is testing a subscription service that will let advertisers pay $99 monthly to have their tweets automatically promoted.

  • It is soliciting advertisers to join its private beta program to get their first 30 days of automated promotion for free. Once they join, their tweets will be automatically promoted and they'll be billed $99 monthly. Advertisers can target users by either interest or geography, with demographic targeting available later. You can't customize which tweets are promoted at this time.
  • Why it matters: It's a potential new, monthly revenue source for Twitter, which reported an 8% loss in advertising revenue year over year. It's an opportunity for marketers to work with Twitter in a flexible, easy-to-manage, hands off way, which lowers the barrier to entry for small and medium-sized businesses to advertise on Twitter.
  • Who's invited: The beta program is closed, meaning that for now, it's only available to invited accounts. Accounts that promote prohibited or restricted goods or services, or that have outstanding balances with the company, are not eligible to participate in this program.

Go deeper

American carnage

Protesters race up a hill to avoid tear gas in Philadelphia, June 1. Photo: Mark Makela/Getty Images

The list of victims has swiftly grown since George Floyd died in police custody just eight days ago.

The big picture: Protests against police brutality have turned into a showcase of police brutality, with tear gas and rubber bullets deployed against crowds. The police have the arsenals at their disposal, but we're also seeing law enforcement officers becoming targets.

McConnell blocks resolution condemning Trump's actions against peaceful protesters

Senate Majority Leader Mitch McConnell (R-Ky.) blocked a resolution introduced by Minority Leader Chuck Schumer (D-N.Y.) on Tuesday that would have condemned the use of tear gas and rubber bullets against peaceful protesters outside the White House on Monday in order to allow President Trump to walk to St. John's Church.

What they're saying: "Justice for black Americans in the face of unjust violence, and peace for our country in the face of looting, riots, and domestic terror. Those are the two issues Americans want addressed," McConnell said on the Senate floor.

George W. Bush breaks silence on George Floyd

Goerge Bush in Michigan in 2009. Photo: Bill Pugliano/Getty Images

Former President George W. Bush (R) wrote in a statement Tuesday that he and his wife, Laura, are "anguished" by the death of George Floyd, and said that "it is time for America to examine our tragic failures."

Why it matters: It's a stark juxtaposition when compared to fellow Republican President Trump's response to current civil unrest. While Trump has called for justice in Floyd's death, he's also condemned protestors and threatened to deploy military personnel if demonstrations continue.