Richard Drew / AP

Twitter is testing a subscription service that will let advertisers pay $99 monthly to have their tweets automatically promoted.

  • It is soliciting advertisers to join its private beta program to get their first 30 days of automated promotion for free. Once they join, their tweets will be automatically promoted and they'll be billed $99 monthly. Advertisers can target users by either interest or geography, with demographic targeting available later. You can't customize which tweets are promoted at this time.
  • Why it matters: It's a potential new, monthly revenue source for Twitter, which reported an 8% loss in advertising revenue year over year. It's an opportunity for marketers to work with Twitter in a flexible, easy-to-manage, hands off way, which lowers the barrier to entry for small and medium-sized businesses to advertise on Twitter.
  • Who's invited: The beta program is closed, meaning that for now, it's only available to invited accounts. Accounts that promote prohibited or restricted goods or services, or that have outstanding balances with the company, are not eligible to participate in this program.

Go deeper

7 mins ago - Podcasts

The art and business of political polling

The election is just eight days away, and it’s not just the candidates whose futures are on the line. Political pollsters, four years after wrongly predicting a Hillary Clinton presidency, are viewing it as their own judgment day.

Axios Re:Cap digs into the polls, and what pollsters have changed since 2016, with former FiveThirtyEight writer and current CNN politics analyst Harry Enten.

Twitter launches warnings on election misinformation and delays

Photo: courtesy of Twitter

Twitter will start pinning notices to the top of all U.S. Twitter users’ timelines warning that results in next week’s election may be delayed and that they may encounter misinformation on mail-in voting.

Why it matters: Delayed election results are expected across many states that are handling unprecedented amounts of absentee and mailed ballots, which President Trump has baselessly called "very dangerous" and "corrupt."

Miriam Kramer, author of Space
3 hours ago - Science

NASA confirms water exists on sunny parts of the Moon


Water on the Moon might be more easily accessible than previously thought, opening up new possible avenues for future human exploration, according to a new study.

Why it matters: NASA is aiming to send people back to the Moon as part of its Artemis program by 2024, with plans to eventually create a sustainable presence on the lunar surface. That sustainability relies on mining the moon for its resources, like water.

Get Axios AM in your inbox

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Subscription failed
Thank you for subscribing!