Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios Pro Rata

Dive into the world of dealmakers across VC, PE and M&A with Axios Pro Rata. Delivered daily to your inbox by Dan Primack and Kia Kokalitcheva.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Austin news?

Get a daily digest of the most important stories affecting your hometown with the Axios Austin newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Atlanta news?

Get a daily digest of the most important stories affecting your hometown with the Axios Atlanta newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Philadelphia news?

Get a daily digest of the most important stories affecting your hometown with the Axios Philadelphia newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Chicago news?

Get a daily digest of the most important stories affecting your hometown with the Axios Chicago newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top DC news?

Get a daily digest of the most important stories affecting your hometown with the Axios DC newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Image of local newspaper ads Twitter is running in 25 papers

Twitter on Monday will launch a major advertising and social media campaign urging people to follow local journalists and support their work.

Why it matters: While Twitter is a platform designed to give everyone a voice, journalists from national outlets tend to have an outsized presence.

  • Amid the pandemic, local news companies have suffered devastating financial blows, resulting in thousands of lost jobs and newsroom cutbacks.
  • At the same time, the crisis has served as a daily reminder of how critical local journalism is to keep communities informed and safe.

Details: The campaign will launch with 28 full-page, color ads in local newspapers across the Gannett/USA Today and McClatchy network, including the Detroit Free Press, Columbus Dispatch, Oklahoma City Oklahoman, Indianapolis Star, Miami Herald, Kansas City Star and Cincinnati Enquirer.

  • The ads will direct readers to Twitter Lists of local journalists created by each newspaper and Twitter. Online ads will also run across the digital websites of each paper. Twitter will then run ads on USA Today online and in print.
  • Twitter will encourage prominent national reporters, journalism advocacy organizations and everyday news consumers to tweet the hashtag #FollowLocalJournalists alongside impactful examples of local journalism. The goal is to help elevate local reporters' stories and draw awareness to their work, further increasing their followings.
  • The company has organized several conversations on Twitter Spaces, its live audio chat feature, where people can hear from journalists around the globe. Conversations will occur with journalists in places like Philippines, Myanmar, India, Japan, Thailand and Brazil around local news.

The big picture: This is one of the first times Twitter is hosting a global campaign around news and journalism.

  • "Local journalists so incredibly important to the conversation on Twitter," says Niketa Patel, head of print and digital news partnerships at Twitter. "We're viewing this as a way of ensuring that Twitter is giving local journalists a national spotlight."
  • The main crux of the campaign, she notes, is to help local journalists leverage Twitter Spaces and Twitter Lists to expand their audiences. "We think these two products in particular are a powerful part of the way journalists can have great conversations on Twitter and build a following," Patel says.
  • Last year, Twitter said it would donate $1 million to the Committee to Protect Journalists and the International Women's Media Foundation ($500,000 each) to support newsrooms while covering the coronavirus. It has also worked with groups like UNESCO and various NGOs to protect local journalists.

What's next: The campaign kicks off Monday in conjunction with World Press Freedom Day, and will continue throughout the year.

  • Hashtags like #FollowLocalJournalists, #WorldPressFreedomDay, #PressFreedom and #WPFD2021 will be available in 20 languages.

Editor's note: This post has been updated to clarify that Miami Herald and Kansas City Star are owned by McClatchy, not Gannett.

Go deeper

Jul 29, 2021 - Technology

Ad boom rains billions on Big Tech

Data: Company filings; Chart: Axios Visuals

Advertising growth was the chief driver of tech's blowout quarter, as the economy snapped back from the pandemic and a long-term shift to digital went into overdrive.

By the numbers: Facebook, Snapchat, Twitter, LinkedIn, YouTube and Google all posted record ad revenue growth rates in earnings reports for 2021's second quarter.

Federal court blocks Biden's vaccine mandate for health workers in 10 states

President Biden delivers remarks on the Omicron COVID-19 variant following a meeting with his COVID-19 response team. Photo: Anna Moneymaker via Getty Images

A federal court in Missouri has blocked the Biden administration from enforcing a coronavirus vaccine mandate for health care workers at federally funded facilities in 10 states.

Why it matters: Monday's decision is the first victory for opponents of the rule, which requires health care workers to get vaccinated by Jan. 4, 2022. The case is one of four lawsuits challenging the Centers for Medicare & Medicaid Services' (CMS) rule and argues that the mandate will exacerbate staffing shortages.

Twitter's next act

Illustration: Annelise Capossela/Axios

Twitter co-founder and CEO Jack Dorsey is exiting the company he helped build at a time when its future has never been so uncertain.

Why it matters: The person who controls Twitter controls the de facto public square — with implications for politics, media and free speech.