Screen shot of ad.

Twitter debuted its first-ever television commercial during the Oscars Sunday, prominently featuring the hashtag #HereWeAre to spark a conversation about female empowerment. The ad and hashtag were lauded on Twitter by Hollywood and media executives alike Sunday night.

Why it matters: Tech companies are taking advantage of the culturally relevant moment to highlight their corporate values after a year of sexual harassment fallout in Silicon Valley. Google's Nest also aired an ad that touched on a similar #MeToo theme.

The 90-second spot featured several prominent media and marketing executives, like former Ogilvy & Mather CEO Charlotte Beers and Hollywood heavyweights like Julie Dash and Issa Rae.

The backstory: The hashtag was first tweeted by Twitter chief marketing officer Leslie Berland during CES in response to the lack of female speakers at the conference and has since gained steam within the tech community and beyond.

  • Twitter has become a powerful platform for movements surrounding women's rights and female empowerment. Movements have adopted hashtags, like #TimesUp and #MeToo, to amplify their messages around their causes.
  • Twitter says it's seen a 50% increase in conversation around women's rights in the past 6 months, as compared to the prior 6 months (terms like feminism, women's rights, gender equality etc).

Some criticized the company's efforts, arguing that Twitter has a long way to go towards creating a platform that empowers women, and where users are not harassed by bots.

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Scoop: Don Jr. plans convention-week Biden book

Cover via Don Jr.

Donald Trump Jr., in quarantine since girlfriend Kimberly Guilfoyle tested positive for the coronavirus, says he's used the time to finish a book that he'll self-publish the week of the Republican convention, at the end of August.

What he's saying: Don Jr., whose controversial blasts connect with President Trump's base, told me in a phone interview that "Liberal Privilege" will be his effort to paint a picture of Joe Biden and his record that the press ignores.

Romney calls Stone commutation "historic corruption"

Sen. Mitt Romney. Photo: Tom Williams/CQ-Roll Call, Inc via Getty Images

Sen. Mitt Romney (R-Utah) on Saturday tweeted a scathing response to President Trump's Friday night commutation of former associate Roger Stone's prison sentence, calling the move "[u]nprecedented, historic corruption."

Why it matters: Romney has emerged as the party's most prominent Trump critic. He sent shockwaves through Washington after announcing he would vote to convict Trump in the impeachment trial — becoming the only Senate Republican to break ranks and vote for the president's removal from office. Now he is the first major GOP lawmaker to condemn Trump's Friday night call regarding Stone.