Top Democrats said Twitter needs to take the probe more seriously. Photo: Matt Rourke / AP

Twitter today is launching a public beta version of Promote Mode, its first subscription ads product to automatically promote Tweets and profiles of accounts looking to attract more followers and improve their reach.

For $99/month, Twitter will automatically promote tweets as they are published to a target audience. Brands can manage the progress of their promoted tweets in a simple analytics dashboard that's accessible on mobile. It launches in the U.K. and U.S. today and will launch in Japan in the near future.

Why it matters: Promote Mode will help Twitter partner with more individuals, as well as small and medium-sized advertisers that may not have the resources to manage ad campaigns around the clock. Twitter is competing with Facebook, Instagram, Snapchat, and other tech giants with massive user bases, to win business from smaller advertisers that want to reach very specific audiences.

Go deeper

Updated 17 mins ago - Health

U.S. daily coronavirus cases top 50,000 for first time

A medical technologist processes test samples for the coronavirus at a lab in Tampa, Florida, on June 25. Photo: Octavio Jones/Getty Images

A record 50,655 tested positive for the novel coronavirus in the United States on Wednesday, Johns Hopkins data shows.

Driving the news: The pandemic is accelerating across the U.S., with the Sun Belt being hit particularly hard. Daily coronavirus case records were reported on Wednesday in Texas (8,076), Georgia (2,946), North Carolina (1,843) and Tennessee (1,806).

Updated 3 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of midnight ET: 10,667,217 — Total deaths: 515,646 — Total recoveries — 5,464,367Map.
  2. U.S.: Total confirmed cases as of midnight ET: 2,685,806 — Total deaths: 128,061 — Total recoveries: 729,994 — Total tested: 32,827,359Map.
  3. Federal government: Trump says he still thinks coronavirus will "just disappear" at some point, supports another round of direct payments to Americans.
  4. Public health: Thanks to coronavirus, your home is now your gymFormer FDA chief says 500,000 Americans may be contracting coronavirus a day.
  5. States: Georgia and Arizona report record new coronavirus cases — California shuts down bars and indoor dining for most residents.
  6. 1 ⚽️ thing: 6 players test positive for coronavirus before MLS comeback tournament.
Updated 3 hours ago - Politics & Policy

Biden outraises Trump again with record $141 million June haul

Democratic presidential candidate and former Vice President Joe Biden at Philadelphia City Hall in Pennsylvania in June. Photo: Jim Watson/AFP via Getty Images

Former Vice President Joe Biden and the Democratic Party raised $141 million in June, his campaign announced on Wednesday night.

Why it matters: It's the most the presumptive Democratic presidential nominee has raised in a month. It's also more than the record $131 million President Trump's re-election campaign and the Republican National Committee raised last month.