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Twitter Blue.

Twitter on Tuesday said it's rolling out its first subscription product called "Twitter Blue," in the U.S. and New Zealand after initially launching in Australia and Canada.

Why it matters: The new product offers long-awaited features, like an "Undo Tweet" button, for people who used Twitter frequently or for work.

  • The subscription will cost users in the U.S. $2.99 monthly and users in New Zealand dollars 4.49.

Details: The subscription includes:

  • Top Articles, which will allow subscribers to view the most-shared articles in their network over the last 24 hours.
  • An undo tweet button, which will allow subscribers to preview tweets before they are sent.
  • Customization. Subscribers will get access to a "Reader" feature that makes it easier for users to read long tweet threads. They can also make more cosmetic changes to their profile, like the ability to add exclusive app icons, colorful themes and bookmark folders.
  • Longer videos. Subscribers can upload videos up to 10 minutes long. Regular users can only upload two-minute-long videos.

Of note: The subscription will also include ad-free articles from over 300 news sites, including the Washington Post and The Atlantic.

  • Twitter acquired Scroll earlier this year, which allowed users to pay a monthly fee for access to websites they already use but are scrubbed of all ads.
  • Participating publishers will get a cut of Twitter Blue subscription fees.

The big picture: Twitter said earlier this year that it is introducing new subscription products in order to double its global annual revenue to over $7.5 billion by Q4 2023.

Go deeper

NYT CEO: Athletic investment is a bet on subscriptions

Illustration: Annelise Capossela/Axios

The New York Times on Thursday said it was using more than half of the whopping $1 billion in cash on its balance sheet to buy The Athletic, a sports media startup that currently loses a lot of money.

Why it matters: "It's about accelerating our long-term strategy," Times CEO Meredith Kopit Levien told Axios. "If we didn't think it was a sustainable, engaging product already, we wouldn't be here having this conversation today."

A pandemic victim: Ethical supply chains

Illustration: Aïda Amer/Axios

Over the last decade, global companies have put in place elaborate policies to ensure their suppliers protect worker safety and human rights. They're struggling to comply with those policies in the pandemic.

Driving the news: COVID-era disruptions have caused a spike in noncompliance with health and safety rules, according to new data from Qima, which audits supply chains.

Public schools staffing is on the brink of collapse

Illustration: Eniola Odetunde/Axios

The public school system is hanging by a thread as staff are stressed, burned out and thinking of quitting more than ever before.

Why it matters: Staffing shortages are leading school districts to look for "bodies in a room to babysit kids" as last-ditch efforts to keep their doors open, one education researcher told Axios.