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Twitter Blue.

Twitter on Tuesday said it's rolling out its first subscription product called "Twitter Blue," in the U.S. and New Zealand after initially launching in Australia and Canada.

Why it matters: The new product offers long-awaited features, like an "Undo Tweet" button, for people who used Twitter frequently or for work.

  • The subscription will cost users in the U.S. $2.99 monthly and users in New Zealand dollars 4.49.

Details: The subscription includes:

  • Top Articles, which will allow subscribers to view the most-shared articles in their network over the last 24 hours.
  • An undo tweet button, which will allow subscribers to preview tweets before they are sent.
  • Customization. Subscribers will get access to a "Reader" feature that makes it easier for users to read long tweet threads. They can also make more cosmetic changes to their profile, like the ability to add exclusive app icons, colorful themes and bookmark folders.
  • Longer videos. Subscribers can upload videos up to 10 minutes long. Regular users can only upload two-minute-long videos.

Of note: The subscription will also include ad-free articles from over 300 news sites, including the Washington Post and The Atlantic.

  • Twitter acquired Scroll earlier this year, which allowed users to pay a monthly fee for access to websites they already use but are scrubbed of all ads.
  • Participating publishers will get a cut of Twitter Blue subscription fees.

The big picture: Twitter said earlier this year that it is introducing new subscription products in order to double its global annual revenue to over $7.5 billion by Q4 2023.

Go deeper

For CEOs, social media has lost its fun

Photo illustration: Sarah Grillo/Axios. Photo: Joe Raedle/Getty Images

CEO Jack Dorsey's departure from Twitter shows that, in Silicon Valley today, social media is becoming a field to flee.

Why it matters: Coming on the heels of Facebook's name change and new metaverse focus, Dorsey's resignation is another sign that the industry now views the massive social networks it built over the last two decades as buggy "legacy applications" mired in annoying social problems.

3 hours ago - Health

Meta removes over 600 accounts linked to COVID disinformation effort by China

Facebook's corporate headquarters campus in Menlo Park, California. Photo: Josh Edelson/AFP via Getty Images

Meta announced Wednesday it has removed over 600 Facebook and Instagram accounts linked to a Chinese influence operation that claimed the U.S. was pressuring the World Health Organization (WHO) to blame COVID on China.

Why it matters: Though Meta said the network was unsuccessful, it marks yet another COVID disinformation campaign instigated by China in an effort to discredit the U.S.

Stacey Abrams launches second campaign for Georgia governor

Photo: Eze Amos/Getty Images

Stacey Abrams, voting rights activist and former 2018 candidate for Georgia governor, is running for the position again in 2022. Abrams would be the first Black female governor in the country.

Why it matters: Abrams caught national attention in 2018 by narrowly losing an election to Republican Gov. Brian Kemp in a state held firmly by the GOP for nearly two decades.