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Photo: NurPhoto/Contributor

Twitter will now allow advertising containing references to the coronavirus under certain use cases, according to a note from Twitter sent to clients on Friday that was obtained and confirmed by Axios.

Why it matters: The news comes one day after Google lifted its advertising ban on coronavirus-related terms. Groups have argued against the policy, as it restricts them from running messages about relief efforts or policies on the virus.

  • Twitter and Google banned coronavirus-related ads in an effort to curb misinformation and stop some bad actors from trying to profit off of the crisis.

Details: According to the note, advertising containing implicit or explicit reference to COVID-19 will now be allowed in ad campaigns about adjustments to business practices and/or models in response to COVID-19 and/or ad campaigns about support for customers and employees related to COVID-19.

  • The mention of vaccines, treatments and test kits is permitted, only in the form of information from news publishers which have been exempted under the Political Ads Content policy.
  • Examples of the types of ad campaigns that would be considered appropriate under the new rules include instances like travel and hospitality companies announcing changes to services, financial entities’ responses to financial market changes, support for customers and employees related to the crisis, and more.

Yes, but: According to the note, some COVID-19-specific restrictions apply. Items that are banned include:

  • Distasteful mentions or references to COVID-19 (or variations of the term)
  • Sensational content or content likely to incite panic
  • Inflated prices of products related to COVID-19
  • The promotion of certain products related to COVID-19 is prohibited, like face masks and alcohol hand sanitizers

Go deeper: Google to lift coronavirus ad ban

Go deeper

What happens now that emergency orders are lifting

Expand chart
Data: National Academy for State Health Policy and various governor declarations; Chart: Sara Wise/Axios

Soon, more than half the states will have ended their formal emergency declarations for the pandemic — which could have ripple effects across the economy.

Why it matters: Lifting those orders will allow businesses to serve more customers, but will also end certain safety nets, including expanded food and housing assistance, as well as eviction protections.

Updated 3 hours ago - World

500 Hong Kong police officers raid pro-democracy newspaper

Chief Operations Officer Chow Tat Kuen (front 2nd R) is escorted by police from the Apple Daily newspaper offices before being put into a waiting vehicle in Hong Kong on Thursday. Photo: Anthony Wallace/AFP via Getty Images

Hong Kong's Apple Daily said 500 police officers searched the pro-democracy newspaper's offices and arrested five senior executives on Thursday.

Why it matters: The arrests of the paper's chief editor, Ryan Law, along with its chief operating officer, two other editors and the CEO of Next Digital, which operates Apple Daily, were made under China's national security law — which gives the government broad power to limit people's political freedom.

World Bank rejects El Salvador's request to help implement bitcoin

President Nayib Bukele, giving a speech in El Salvador's legislative assembly in San Salvado earlier this month, pushed for bitcoin to become legal tender. Photo: Emerson Flores/APHOTOGRAFIA/Getty Images

The World Bank has rejected the government of El Salvador's request to help the country implement Bitcoin as legal tender, Reuters first reported late Wednesday.

Why it matters: The international lender's rejection could hamper the government's goal of making the digital currency accepted across the country within three months.